I do not know about you, but it makes me want to buy a wine shop just to be able to participate in this offer! I will bet that the line is already forming to buy those Robert Parker’s Wine Advocate rating bottle stickers. At least the new owners are honest and upfront about their business being to help retailers to move wine. That was always the ONLY thing that I admired about Wine Spectator, Decanter and Wine Enthusiast…
"Dear Sirs,
I am reaching out to you from Robert Parker’s Wine Advocate because I believe your business could benefit significantly from our new Commercial Membership subscription to RobertParker.com, launched specifically for members of the global wine trade
Every two months the internationally renowned Robert Parker’s Wine Advocate is published as a wine buyer’s guide, offering regionally focused reports and thousands of tasting notes of new wine releases. These regularly scheduled regional reports are often complimented by other wine review articles including vintage retrospectives, iconic wine verticals, value reports and winery profiles.
Commercial Membership Benefits Includes:
The right to reproduce copyrighted tasting notes, scores and our original logo in all of your sales and marketing materials (website, social media, catalogues, cellar door, etc.)
A 12 month subscription to RobertParker.com with unlimited access to our website articles and fully searchable database of more than 300,000 original tasting notes and scores
Order official Robert Parker’s Wine Advocate rating bottle stickers (coming Q2, 2015)
Eligibility to participate in our new invitation-only series of global consumer wine tasting events Matter of Taste.
A complimentary listing of your business on the RobertParker.com Trade Directory(visible to over 1 million website visitors/month |*Alexia.com)
The ability to purchase personal gift subscription cards at a reseller discount (Ideal as customer loyalty gifts, as a retail item or give-away at events)
A dedicated commercial customer service representative to help you with your technical and marketing needs
The ability to purchase multiple logins for group members along with easy on-line group management of your account
Do you already have an existing Personal Subscription?
Get in touch and we are happy to upgrade you with transferring 50% of the remaining time credit plus 3 months FREE.
CLICK HERE for group pricing / multiple logins, full terms and conditions of the commercial license agreement.
Warmest Regards,
Matilda Hui
Sommelier/ Sales Executive
Business Development
Robert Parker’s Wine Advocate
7 Magazine Road, #02-03
Singapore 059572
T +65 6536 3664 http://www.robertparker.com"
Actually, retailers will tell you that ALL high wine scores sell wines, and it matters less and less who issues them. There is a little extra pop in sales from those who actually follow one wine reviewer or another, but the impact is negligible, because the community that read wine reviews is such a tiny subset of the larger world of wine buyers. At most, a reviewer’s pimp of a 600-case wine can make it impossible to find, but if you think about it, it takes only 600 people buying one case each to absorb the entire production…
Right. The thing that matters is the score, not the full review or even the reviewer. It could be any reviewer, but the point is that here you have a great example of a commercial relationship that hinges on nice fat scores.
“3. Order official Robert Parker’s Wine Advocate rating bottle stickers (coming Q2, 2015)”
I’ve always been concerned that the handwritten Parker rating bottle stickers I’ve placed on all my bottles, with several arrows pointing to the score, were a little tacky. But now I can get “official” WA rating bottle stickers. Imagine my relief.
For what it’s worth, I bought a wine last week where the Parker score was actually part of the back label. I kid you not!
Eric, maybe they meant that the retailer’s name will be placed in a directory that is VISIBLE to that many people (and perhaps even more). That only 12 or so a month actually LOOK is a different metric…
And the sloppiness? The Chairman (and former owner) sets the tone…
I worked as the designated wine nerd/buyer at a local business for ten years. I encountered countless sales tags for shelf-talkers with scores of 90+ points from organizations like the Biloxi Women’s Auxiliary or the Athens Readers Guild. I agree with those who say that the score outweighs the source. Half of the tags were for “grocery wines” and, with a little research, I discovered that many such ranking organizations were owned by the big distributors. Surprise, surprise.
I will bet that the line is already forming to buy those Robert Parker’s Wine Advocate rating bottle stickers. At least the new owners are honest and upfront about their business being to help retailers to move wine. That was always the ONLY thing that I admired about Wine Spectator, Decanter and Wine Enthusiast…
