Hi all!
I am a masters student researching orange wine. I am currently collecting data from both consumers and wine industry professionals to gain some insight into how this category is viewed.
I would greatly appreciate 5-10 minutes of your time to take one of the two surveys attached below,
*If you consider yourself a wine industry professional (viticulture, winemaker, hospitality, retail, etc), please complete this survey: Qualtrics Survey | Qualtrics Experience Management
*If you do not work in the wine industry but are a consumer of orange wine/natural wine, please complete this survey: https://conjointly.online/study/568257/8o8vgayn4wmp6zckrnbm
I understand that these surveys are not entirely comprehensive of all traits of orange wine such as varietal differences and maceration time, nor does it encompass the historic origins of orange wine. The hope it to scrape the surface of the category to understand what’s important to consumers and how industry professionals see the category developing. As someone who has worked in the industry I understand that orange wine is a complex category that has far more depth than can be encompassed in a couple surveys! I am simply hoping to gain some general feedback. Thank you for your time!