Hey All-
I was just reading an article in SevenFifty Daily about Emidio Pepe, and started to chew on an often discussed topic: what is the “right” amount of intervention in winemaking? In particular, it was this quote from current winemaker Chiara, that got me thinking:
“Grandfather wasn’t growing super quickly, he wasn’t adopting all of the new innovations … he cared about artisanality and details, and that meant resisting and staying small… (other winemakers at the time were growing) so big so fast, which kind of killed details, killed artisanality, [and] killed precision.”
It’s that “killed precision” bit that poked the contrarian in me. When I think of precision in winemaking, I think of a few things:
-
Intense attention to detail on the part of the winemaking staff. Not cutting corners, paying attention, etc. Much of this is done with your nose, eyes, tongue, etc.
-
Good knowledge of what you’re doing. All of the attention and care in the world doesn’t mean much if you don’t understand the likely effects of the actions you’re taking (or not taking). Old school experience, or a good brain and good study/learning from experienced hands are the necessary ingredients here.
-
Tools and technology. It’s not as sexy as an 85 year old 5th generation winemaker making fantastic wines by sight and smell alone, but I think the combination of knowledge and tools is really the most reliable way to make great wine today. Why would you not use inert gas when bottling? Or a dissolved oxygen meter and reliable free SO2 test to inform your SO2 program during elevage and bottling? Sure, the Outback Steakhouse cowboy seems to do a pretty good job shaving with a buck knife by a river, but wouldn’t most people do a way better job with a nice modern razor and a mirror?
I guess my knee-jerk reaction to the end of that quote was, “Who says you have to lose precision when you grow?” In fact, many of the winemaking tools that I don’t love, which are most often used at larger scale wineries to ensure consistency (very fine filtrations, RO, commercial yeasts, precise temperature control, etc.) make wines as precise as it can get. Sometimes too precise, in my opinion. Know what’s not very precise? Pouring every single one of your bottles out of one bottle and into another one, by hand, without gas, at bottling ![]()
The second part of the morning musing session was, how true is this idea that smaller = more hands off, and as a winery grows, it will intervene more? Without making a statement on the value (or consequences) of intervention in winemaking, I’m not so sure the small winery/low intervention trope is holding true today. I think of modern, non-European wineries with a high build out budget who make tiny quantities of wine with the best tech (Rhys is a nice example). Having really nice temp controlled fermenters and an awesome in house lab doesn’t mean you’ll necessarily intervene more, but we’re certainly not talking about bottling by hand out of old mushroomy barrels here. For sure, having a smaller operation means you can more easily do things in a lower tech way (the tradeoff often being more time spent, only possible with more worker hours to wine volume). But it’s not like every small winery embraces that approach. On the other side of the volume spectrum, I can think of a fair few 10,000+ case (and ironically, Emidio Pepe makes around 6,500 cases/yr, not exactly tiny) wineries that have pretty rustic facilities and don’t fuss with their wines much.
To quickly circle back on Pepe’s case, of course, much of the large-scale wine production that took off in Abbruzzo in the 70s and 80s was genuinely pretty industrial. But there are plenty of examples of producers who’ve retained their unique style and many of their traditions, while embracing technological improvements. Felsina has been my most recently consumed example during these fall/winter months ![]()
For me, most of my favorite winemakers, big or small, use a fair amount of modern tools to at least inform their decision making, and often to conduct their activities as well. Yet they often prefer to do less rather than more, and use traditional practices as their starting point. Is anyone else annoyed by inconsistency in expensive “artisanally produced” wines? Maybe a little proud to enjoy a bigger winery’s delicious wines that use what you consider to be appropriate technology? Or think just the opposite? Just a few thoughts to get a conversation rolling, curious to know where others stand on the relationships between intervention and quality, and the impact of winery size on both.