DP 2012 released

[Jon_Lawrence]

Zachys has a weekend sale on the Luminous 2012 for $249.99. There is a Facebook coupon code for $100 off $300 SAVE100 bringing the single bottle price to $199.99 if you purchase 2 bottles. I grabbed 2 bottles today.

Zachy’s email:

Debut of the Latest Release from Dom Pérignon! It’s the 2012 Vintage, First to Market in the Luminous Edition! This Is the Best Pricing This Vintage Will See All Year.



We’re thrilled to debut the latest release from Dom Pérignon – the 2012 vintage in the Luminous Edition! It’s already seeing impressive scores, with Yohan Castaing noting, “This 2012 incarnates the very essence of Dom Pérignon with such a concentrated degree of intensity, along with a capacity for ageing…” His enthusiasm matches ours, and we’re pleased to present the patriarch of the Champagne region, Dom Pérignon, and what is another stellar release and worthy follow-up to the 2010 vintage.




Insider tip: once the regular bottling of Dom Pérignon hits the market, expect pricing to skyrocket. We’re offering the Luminous Edition at special weekend pricing of $249.99 for our loyal customers. So, in typical Zachys fashion, we say back up the truck and stock up on what is arguably the most celebrated and recognized bottle of wine in the world.



Featured Weekend Special: (View Online)


Item # Description Price Special Press
518513 Dom Pérignon Luminous Edition 2012 $374.99 $249.99 98De/97AG

Thanks for posting this. I think this will be the best price for '12 Luminous we will see despite being from Zachy’s.

[Jon_Lawrence]

These showed up today. Came in an OCB 2-pack non GB. They included instructions which seemed a bit condescending because you just press the on/off bottom to make it “luminous.” I feel like a club kid.

[Jason_Crawford]

Southern heavily discounted 2008 Dom in the spring of 2020, right before Covid started. There were a few sources who blew out a lot for very cheap. I have more than 50 6 packs in original cardboard. I bought quite a bit for 150-180 earlier so these were substantially less than 125/btl.

I would look to sell some of '08 at a profit to buy more of the '12 if I liked DP so much. Problem with this is that I think better values exist at a lower price point. However, the name recognition is not there with lower price point champers. I’ll buy a couple cases if I see it less than $150.

[Andrew_K]

I’ll buy a couple cases if I see it less than $150.

I bought a couple of cases at $150 on release, but good luck seeing that again.

[Jon_Lawrence]

I’ll buy a couple cases if I see it less than $150.

I bought a couple of cases at $150 on release, but good luck seeing that again.

Agreed. I stopped by to see one of my local ITB buddies the other day and he told me he was only able to get 2 6-packs of '12 DP and he can’t even get a reload '10 DP (not that I would want any). Plenty of '12 DP was produced, but it is nearly impossible to find it in any quantity and most prices are at more than $200/btl. So when LVMH prices the next tranche, they will price it at current market, yes? No reason to go back to 1st tranche pricing.

I for one think the days of big houses offering lots of supply on release is over. They have enough cash to limit supply and drive up price. This would not work if the demand did not exist, but it does and Champagne is still a relative bargain to a lot of other wines. Tough vintages might be different.

[Jon_Lawrence]

My wife and I had the 2008 and 2012 side by side last night. I asked her try them blind to get my bias out of the way. We preferred the '08. They both showed ocean breeze and oyster shell on the nose with '08 adding a floral element. On the palate, both had white peach and pear with '12 having sour lemon and the '08 meyer lemon. The '12 was more linear whereas the '08 had greater presence, sweetness and a longer finish. This was not the greatest bottle of '08 I have had by a decent margin and I have heard others say they think the '08 is shutting down. I don’t typically find Champagne shuts down, but rather evolves. I have some Legacy bottles arriving in a couple of weeks and it will be interesting to see how they are drinking now compared with the green shield. My first 6 bottles of '08 DP were Legacy bottles and they were delicious. My ranking of best DP vintages on release going back to '96 would be '08, '12 and then '96.

[Nick_Gangas]

My wife and I had the 2008 and 2012 side by side last night. I asked her try them blind to get my bias out of the way. We preferred the '08. They both showed ocean breeze and oyster shell on the nose with '08 adding a floral element. On the palate, both had white peach and pear with '12 having sour lemon and the '08 meyer lemon. The '12 was more linear whereas the '08 had greater presence, sweetness and a longer finish. This was not the greatest bottle of '08 I have had by a decent margin and I have heard others say they think the '08 is shutting down. I don’t typically find Champagne shuts down, but rather evolves. I have some Legacy bottles arriving in a couple of weeks and it will be interesting to see how they are drinking now compared with the green shield. My first 6 bottles of '08 DP were Legacy bottles and they were delicious. My ranking of best DP vintages on release going back to '96 would be '08, '12 and then '96.

I was under the impression that the legacy bottles were the same wine as the regular label. Is this incorrect ?

[JBrochu]

I for one think the days of big houses offering lots of supply on release is over. They have enough cash to limit supply and drive up price.

How much and for how long can they hold back supply and still sell through? I mean I’m sure they want the best price, but they also need to move a lot of product.

[Jon_Lawrence]

My wife and I had the 2008 and 2012 side by side last night. I asked her try them blind to get my bias out of the way. We preferred the '08. They both showed ocean breeze and oyster shell on the nose with '08 adding a floral element. On the palate, both had white peach and pear with '12 having sour lemon and the '08 meyer lemon. The '12 was more linear whereas the '08 had greater presence, sweetness and a longer finish. This was not the greatest bottle of '08 I have had by a decent margin and I have heard others say they think the '08 is shutting down. I don’t typically find Champagne shuts down, but rather evolves. I have some Legacy bottles arriving in a couple of weeks and it will be interesting to see how they are drinking now compared with the green shield. My first 6 bottles of '08 DP were Legacy bottles and they were delicious. My ranking of best DP vintages on release going back to '96 would be '08, '12 and then '96.

I was under the impression that the legacy bottles were the same wine as the regular label. Is this incorrect ?

I believe they are the same, but then I always thought the '02 Warhol labels drank better than '02 green shield. Could be the fancy labels are playing with my mind and making me believe they are better?

[Jon_Lawrence]

I for one think the days of big houses offering lots of supply on release is over. They have enough cash to limit supply and drive up price.

How much and for how long can they hold back supply and still sell through? I mean I’m sure they want the best price, but they also need to move a lot of product.

The market has already jumped so they could release at any time. Maybe they are waiting for stocks of '10 to sell through?

[joejolesch]

Not to cross threads, but has anyone seen the ‘12 at Costco?

[Rich_Brown]

Not to cross threads, but has anyone seen the ‘12 at Costco?

Not in AZ. But I keep looking every time that I go

[alan_weinberg]

Pallets of 10 at my Costco. Do they ever mix? Should I hunt at the bottom?

[MattG]

You should demand they open all the pallets for you to inspect

[Andrew_K]

Pallets of 10 at my Costco. Do they ever mix? Should I hunt at the bottom?

I imagine they are using this season to clear out the 10s to the holiday-only amateurs. Wouldn’t make sense to bury in some 12s unless by accident.

[Kirk.Grant]

I am sure we will be able to get it around 150 in the US. People kept saying it wouldn’t go lower than 170 when it was released and I bought more than 40 cases for less than 125/bottle all in.

Do you flip Dom, do you own a restaurant or will you personally consume 40 cases of 2008? I can’t fathom going through 480 bottles of any single wine or champagne.

A case of Dom is only 6 bottles. They don’t ship in 12 bottle cases. But that’s still a lot of bottles of one wine.

[Jdbramm]

Pallets of 10 at my Costco. Do they ever mix? Should I hunt at the bottom?

I imagine they are using this season to clear out the 10s to the holiday-only amateurs. Wouldn’t make sense to bury in some 12s unless by accident.

I’ve seen my Costco in Denver mix vintages of Dom. Especially around Christmas time. Haven’t seen the ‘12 yet.

[Rich_Brown]

Pallets of 10 at my Costco. Do they ever mix? Should I hunt at the bottom?

I imagine they are using this season to clear out the 10s to the holiday-only amateurs. Wouldn’t make sense to bury in some 12s unless by accident.

I’ve seen my Costco in Denver mix vintages of Dom. Especially around Christmas time. Haven’t seen the ‘12 yet.

Yep, same here. When 09’s were still in market and the 08s had just landed, I found four 2008 Legacy Editions mixed in with pallets of the 2009s. #CostcoScore

[joejolesch]

I imagine they are using this season to clear out the 10s to the holiday-only amateurs. Wouldn’t make sense to bury in some 12s unless by accident.

I’ve seen my Costco in Denver mix vintages of Dom. Especially around Christmas time. Haven’t seen the ‘12 yet.

Yep, same here. When 09’s were still in market and the 08s had just landed, I found four 2008 Legacy Editions mixed in with pallets of the 2009s. #CostcoScore

Same, ‘08 and ‘09 were mixed in the same display. Scored 7 bottles of ‘08 by digging. Alan, you can ask them to look in their inventory, they should know what vintages were delivered.

[Steve_L_Gellman]

Morrell showing it in stock at $316

Dom Perignon - Brut Champagne Luminous Label 2012 (750ml)