The thing here is that yes, almost all French producers do sell directly to consumers. However, it doesn’t really count if their only means to sell directly to consumer is either through their tasting room or then in wine fairs.
If I want to buy these wines from Finland, it doesn’t really help if I have to travel half the Europe to pick them up. We’d need producers that are willing to sell (ship) directly to customers online. Those are much fewer and further between.
Need to add “and undercut or bypass their existing importer relationships”.
(Where they have them)
But only for just one day! 
Ah but once they get a taste for retail margins!!!
A quick point on logistics.
We use UPS for the shop. Shipping within the EU requires zero documentation. You print the label put it on the box.
The VAT is done via a central return showing the sales to each country, quarterly in our case (but we are very small). Then a single payment to a central body who then distribute it to the different country tax authorities.
Our accountants didn’t bat an eyelid (or increase the fees) when this came in 2-3 years ago.
If I can work this stuff out anyone can.
These are not limiting factors.
To make the event easier to participate with, I used CGPT to create some for sale-posts so these producers can just copy paste them from here.
“Drinking this is like licking the crown jewels while riding a Bentley through Versailles. Tannins smoother than a Bond villain’s tux, and the finish lasts longer than your last relationship. You don’t serve Margaux. Margaux serves you.”
$649/btl (pennies compared to your crypto losses).
12 bottles. Buy now or get demoted to drinking your neighbor’s boxed Cab.
“Cuts sharper than your ex’s breakup text. This bottle is Germany’s revenge for losing the war: precision, intensity, and a finish that strafes your taste buds like a Luftwaffe squadron. Honestly, this is less a wine and more an intergalactic weapon of palate destruction. NASA should study it.”
$149/btl.
3 cases. These will vanish faster than your dignity on Oktoberfest.
“Forget car payments, sell a kidney, name your child ‘Romanée.’ This isn’t wine. It’s a blood pact between Dionysus and your bank account. Drink it blind and angels will appear, slap you across the face, and whisper: you’re not worthy. And you’re not. But buy it anyway.”
$4,499/btl (same price as a used Prius, but way sexier).
1 bottle. Mortal combat required.
“This isn’t a wine, it’s a goddamn ICBM aimed directly at your cellar. One sip and your tongue will flamenco dance, your enemies will weep, and your Tinder matches will suddenly answer back. Único is proof Spain can conquer Europe again—this time without boats.”
$329/btl.
24 bottles. Limited like your self-control.
“Imagine being smothered to death by a velvet couch stuffed with cherries, espresso, and Catholic guilt. That’s this wine. It’s not fermented grapes—it’s Verona distilled into liquid opera sung by a 300-pound tenor in a meatball-stained tuxedo. The bottle alone weighs more than your dog.”
$549/btl.
6 bottles. Buy or be cursed in dialect forever.
Yah, that would work for American berserkers, but you have to instruct ChatGPT to spin it for European consumers!
Actually… the smuggling aspect is what gives this hobby that little extra spice and kick that makes it even more engaging!
Greetings from 
We seem to get quite a few orders for delivery to ‘mailbox companies’ on the German side of the Swiss border!
All good, I was just joking. I’m super excited for a potential Berserkerday over here!
Yikes, not sure where to go from here…should I, as Ignacio suggested, go for a distribution partner, let them generate the producers? Should I get some public or private feedback on producers that EU Berserkers suggest I go after and have it run similarly to how current BerserkerDay works, in direct-to-consumer purchases?
Forgive my naivete on the subject…
Just curious how many Berserkers are registered from Europe? Obviously there are a few that post often but are there many more lurking that you are thinking would jump in?
Prefacing the below with acknowledgement that this is looking like a huge logistical burden!
Two legs to figure out for EU BD:
On the producers side, a couple of potential options:
a) EU-based berserkers that have relationships with producers introduce you, and you make your pitch on the benefits of BD for them. This option is probably the best bet given pre-existing relationships.
b) As you mention, you work with a distribution partner to offer their portfolio at a discount acceptable to the partner and producer. Difficulties establishing a relationship with a distributor notwithstanding, this will likely be a “berserker-themed sale” similar to other offerings available online in the EU
c) Cold outreach to producers where no berserkers have a relationship. Likely mixed bag of reception, depending on attractiveness of pitch and logistics offering
As Robert mentions above, total attractiveness for producers is going to be something like: [average spend in US-BD] * [EU spend adjustment factor] * [total EU berserkers] * [average participation in US-BD].
On the logistics side, a few alternatives as well:
a) Producers already have existing DTC capabilities across all of the EU, in which case all set! Can process these as a normal US-BD offering
b) Producers do not have existing DTC capabilities, or have them available only for a subset of the EU. In this case, I imagine that the most attractive offering for a producer is to have a distributor ready to take pallets of wine from their warehouses and figure out the distribution themselves.
For a distributor, imagine that total attractiveness is similar to the producer formula, where if you contact some sort of account executive you can come up with some sort of fee structure for getting wine from A to B at price Z for berserkers.
For producers that do not have DTC built up, there is a big question of how to process payments - maybe it can be handled through the distribution partner, but I imagine not, which adds a complication of making sure the producer and distributor are both paid.
Maybe for a 1st EU-BD, the target could be producers with existing berserker relationships, that have DTC channels stood up, maybe with some cold outreach to other producers. The rest seems like more trouble than it is worth.
They’re likely too big for BD but Antinori can import to the US and does this for other wineries in Italy. I’m guessing they could also export to Europe given they have properties in the US as well.
Furthermore, since we currently have only a handful of EU-based Berserkers (though I’m working on that, per the OP, cart and horse type situation here) it’s not going to be a banger BerserkerDay, but…neither was BerserkerDay 1! Takes time to develop these things, and for those who weren’t around for the first few, to see how small/intimate they were, they can only be met with disappointment…but it will grow! I’m assuming we’ll not exceed $2million in sales like we always seem to do now on ‘regular’ BerserkerDay as we have to develop and grow both EU-based membership (working on it) and producers and/or distributors.
I’m ALL IN on EU-based Berserkers targeting producers, that’s how BerserkerDay has grown. If those producers are already setup for DTC purchases, super easy. If not, complexities abound, I imagine, with distributors, as each producer would have to physically deliver the sold items to the distributor
Separately, I am sure there is a good subset of US-based berserkers that have storage in the EU. Either formal offsite storage or (in my case) a family member’s garage. Also for consideration for EU BD # 1 
For sure, but the goal would be EU-for-EU - if anyone wants to play in either game, either EU buying US or visa versa, all good…step 1 is to get this going lol
@ToddFrench - this is a critical and important enabling point.
The BD could offer enough positive volume to make it worthwhile for a DTC one off even. Doing it for just one customer is not worth the trouble, several and an annual consolidated activity - meaningful, less likely to cause (too much) friction with distributors/retailers.
If it was me, then I would have both European and US based WBs reaching out to their connections of Winegrowers. I would be more than happy to help out, sure many others will as well.
Todd, there are many producers I can talk to immediately, and will.