Worst Tag Line at a Winery Ever

I got an e-mail from Imagery Winery, from whom I used to buy occasionally. Curiosity got the better of me and then I saw this:

Did they think this slogan would appeal to anyone? Smh.

[wow.gif]

Probably more effective to many than this:

95 Points from ‘XXXXX’ :slight_smile:

Vineyard Vines and neck-beards unite!

Are you offended as a yuppie or as a hipster?

Bruce

Neither? Both? What’s the correct answer, my friend?!?!?! [snort.gif]

I’d probably be closest to a Yippee, but I’m most offended as a consumer.

New species discovered: the Yipster!

I think it’s funny. The question is whether the brand is fancy-pants or grocery store.

Wonder if The Wine Group’s marketing team was behind this now that the sale has been completed from the Benziger family.

Few years ago Treasury’s home page had a tag line of, “One foot in the vineyard, one in the boardroom.”
Appealing to a different clientele from the hipster ad. lol

When I first quickly read this, I saw the word “bathroom” instead of “boardroom”… and was truly confused.

-Dennis

Expensive hand-crafted biodynamic orange wines in limited edition signed and numbered bottles?

Not a tag line but a number of years ago there was a California wine under the label “Stu Pidasso” that made a white blend named for the producers wife called “Rae-jeane Beach”. Do not think it lasted very long.

I’m sure Millennials would be happy to have the Good Housekeeping seal of approval.

+1 (Perfect)

Given the state of Treasury at the time, the slogan was incomplete. Should have been “One foot in the vineyard, one in the boardroom, and our heads up our a**.”