World's first interactive wine label?

More like a silly gimmick:

Here’s what I’m going to draw on it:

When I saw the post title I was hoping somebody had done a scratch-and-sniff.

Weren’t they working on flavor strips for flavored hard alcohol?

Ken, that’s crazy. If you draw that, the wine won’t be at its peak for another 20+ years! You’d be better off drawing a label for a wine that’s in its drinking window.

Ben

I couldn’t find a photo of an older one that fit.

Actually coup de foudre wine had “interactive” labels long ago.

Isn’t this considered “Interactive”?

hmmm – i think in this day and age, if you’re going to use the word “interactive” there should be some kind of technology to it. (unless the extra step after you’ve spent time coloring the label of taking a picture and posting to social media is what makes it “interactive” – and i guess it only is if people then comment on it). Personally, i think they should have done it mad libs syle rather than just a blank page.