In the last month I’ve visited some wineries in the Mosel region of Germany, and then yesterday, Napa (I live in San Francisco). Plenty of wonderful wine, but in terms of interaction and design, the visits could not have been more different. This really got me thinking about why I like to visit wineries. And curious about when and why you all do! So, some thoughts on the subject.
The Wine – well yes, this is obvious enough. While certainly one can buy some bottles from a producer and try them at home, it’s hard to buy a lot and sample all at once to get a good understanding of a winemaker’s style, a vintage, a varietal, or even a region. And many wines in a producer’s stable are not available at retail. So for me, this is one of my main goals - education.
The Land – admittedly this is odd, but it’s important to me. I like seeing where the wines come from. What does that terrain look like, are the vines on hillsides, in valleys, overlooking rivers? Maybe I’m just a visual thinker. And I very much enjoy driving, walking, cycling – exploring beautiful places, whether in a wine region or not. But this gives me a connection between a place and a wine that deepens my understanding and puts a smile on my place. Who cannot be pleased by standing in a beautiful place enjoying rugged hillsides slashed by impertinent, orderly rows of vines?
The Room – this one shouldn’t matter, but I’m always intrigued by how the wine maker presents his (non-bottled) outward face to the world. Is it a dull retail shop? Connected to an actual wine making facility? An office, a living room, a spare converted room, a hideously garish faux-medieval castle? I’m always intrigued by this element of the tasting interaction, as I think it reveals wonderful tidbits about the winemaker, his/her community, and world view.
The Winery – I always find this to be the least interesting part of the tour. Oh look – barrels. Vats. Yawn. Though there have been some fascinating divergences from the typical, whether it’s the casual floor drain we are offered to spit in when visiting the cellar, or the ancient Roman wall still holding up part of the facility.
The Host – Well I’ve saved the best for last. The hosts for winery visits tell you a lot about a region, the local wine culture and economy. In California (Napa, Sonoma, Mendocino are where I’ve visited the most) the most common host is a retail salesperson. Usually more of an enthusiast than an expert, the best I hope for from these folks is politeness and efficiency, and they almost always do a good job on this score. They are in the business of hospitality, and in California the goal is to sell wine. These folks know a lot of details about the wine, where it comes from, how it was made, but in a “reading from the script” way, not in any deep sense. At best, for me, they neither add nor subtract from the experience. I imagine that Europeans that visit California are deeply disappointed by these interactions though. They are impersonal.
Meeting actual winemakers at tastings (even private ones, scheduled far in advance) is extremely unusual in California, though more likely the further you get from Napa. Even in the Anderson Valley, a relatively remote region, with a lot of small local wineries and very low traffic on a weekday, out of 20 or so tastings over several visits I can only remember two tastings with a winemaker.
In Burgundy, I think I always tasted with the winemaker on my one tour (though indeed visits were challenging to get). In the Mosel last month, 6 out of 9 visits involved an owner/winemaker, and the other three were with very knowledgeable hosts, quite unlike the typical retail salesperson in California.
Meeting with the winemaker absolutely deepened the experience of learning about the wines in a way that would otherwise be impossible. And some interactions I’ve had – a personal tour of the ancient cellar by Veronique Drouhin, or discussing politics with Dirk Richter – were unique and unforgettable. Hosts like Clemens and Rita Busch, or Christophe Schaefer, were so earnest and committed to their land, family, history, winery and wine one couldn’t help but be infected by their love for what they do.
In terms of education, I’m not sure that I learn more details or facts when I get to taste with the winemaker. But I do make a much stronger emotional, personal and deep connection that I find harder to forget. It’s fundamentally a different kind of experience.
Maybe we need a CT for winery visits – it’s so very hard to know what to expect!
Why do others do winery visits? Best and worst experiences?