Wine retailers: what’s working?
A lot of doom and gloom right now in the retail tier. Let’s discuss what is working. Just throwing out talking points. If anyone is having success with any of these, chime in. Other ideas? Share with the group.
Feel free to add background, e.g. location, shop size/focus, etc.
Products:
- Price points? Lower end? Higher end? Library wines?
- Specific regions? Domestic vs. Old/New World?
- Liquor?
- Beer?
- Seltzers?
- Non-alcoholic?
- Food?
Events:
- Daily/Weekly tastings?
- Free? Paid?
- Classes?
- Sit-down dinners? At the store? Partner with local restaurants?
Promotion:
- Whiskey lotteries? Other product categories? Selling tickets? Provide entries with a purchase?
- Print media? Mailers? Catalogs? Physical handouts at register? Coupons on receipt?
- Email marketing? Daily/Weekly blasts? Segmented offers based on customer purchase history? Retention marketing?
- Social media? Which platforms? Facebook? Instagram? Twitter/X? TikTok? Snap? Pinterest? YouTube? What sort of posts? Images? Recipes? Product-focused? Offers? Video? Stories with links to products? DMs?
- Text/SMS marketing? Which platforms?
- Paid online ads? Boosted social posts?
- Loyalty program? In-store? Online?
- E-commerce? SEO? Backlinks? Blog? Original content/descriptions? AI content? Which web platforms? Homegrown? Industry-specific solutions?
- Third-party marketplaces? Wine-Searcher? Vivino? Google Shopping? Ebay?
- Delivery? In-house staff/vehicles? Third-party services, e.g. Uber, DoorDash, Instacart?
- Wine Clubs?