But Larry, is that a problem with the concept of terroir, or a problem with the marketing of terroir?
I react badly when told that the (New World) producer has bought “grapes from the best vineyards in the region” to make the cuvée; unless I know the producer/wine, I’m immediately turned off by what seems to be making the best of being an industrial producer.
I don’t mean that Old World negociants don’t suffer from the same problem, but it’s far harder to know there when you’re being conned. I suppose it’s a “trust Burgundy more than Bordeaux or Languedoc” sort of thing; buy negociant wines from regions where negociants tend to have a decent reputations, and buy single producer wines from other regions.