You answered your own question without even knowing it. Didn’t someone actually study the Sideways affect on the rise in PN’s popularity? Didn’t the tides start shifting because ofSideways?
If so, I predict the tides will turn when Paul Giamatti reprises his role and, at some point during the show, goes on a huge rant about how his favorite grape has been RUINED by people trying to grow it everywhere, that most of it is now GARBAGE, etc., etc.
The inside joke, of course, will be him drinking DRC out of a Styrofoam cup at the end of the show, without the show ever mentioning that it’s Pinot Noir.
There are lots of young people who wear bow ties (go to any private college) and my guess is they have been raised in families who drink wine/Bordeaux…guess what they are not drinking casual wines…they are drinking bordeaux. Bordeaux’s brand is stoggy, rich, educated, monied, well heeled, ABANDON THAT GROUP AT BORDEAUX’S PERIL. It is their brand! Putting on jeans and a hoodie will not help with sales it will be an abandonment of their core base.
Too bad the bottle wasn’t Petrus (I read the director originally wanted to use Petrus but the estate denied the production team permission – thus they had to settle with Cheval Blanc; not sure how true that is or whether its an Internet myth)
Damnit, I went to jump on this here in the UK… no dice. In fact can only find a few vintages on Wine Searcher. Which is weird because the regular S-M bottling is quite common here (thanfully!).
