Let’s go, BerserkerDay 16! 
Since our first BerserkerDay a couple years ago, I’ve been grateful to continue to connect with fellow Berserkers, and I can’t overstate how much your support has meant. The enthusiasm of wine die-hards like yourselves have been instrumental in fueling our continued growth at Tyler—most recently with the opening of our wine bar and tasting room in downtown Santa Barbara six months ago.
Before COVID, we were almost entirely a wholesale-focused winery, with just a small tasting bar setup in our Lompoc cellar, these direct to consumer interactions accounted for only a single-digit percentage of our sales. Fast forward to today, we’ve expanded significantly, developing our Mae Estate vineyard house program in the Sta. Rita Hills, launching our dedicated wine bar in downtown Santa Barbara, and growing our mailing list and membership like never before; all while remaining independently owned and operated. We’re thrilled to celebrate our 20th vintage this fall!
THANK YOU to everyone who has supported us over the years—your enthusiasm not only fuels Tyler’s growth but has also shaped my own journey. In just a few months, I’ll be celebrating 10 years with Tyler, 16 in Sta. Rita Hills wine, and I couldn’t be more grateful! (more about myself.)
For BD16, we’re offering a selection of 2022 Chardonnay and Pinot Noir, a vintage that delivered expressive, juicy reds and beautifully textured whites with vibrancy, balance, and impressive age ability. We also have an offer for the inaugural release of our brand new cabernet label, launched just a couple months ago!
Many of these wines are typically reserved for our Favored Allocation Members or guests at Mae Estate Vineyard House and never hit retail or distribution (marked with a 
). The remaining wines, though slightly more accessible, are still small-production bottlings (100-250 cases) that land in only a handful of restaurants and retailers.
BD #16 OFFERS:
$10 flat rate shipping on all packs (unless noted), combine multiple packs to take advantage of the $10 flat rate!
VIEW ALL OFFERS ON OUR WEBSITE
Chardonnay 3 Pack -
$250$212.50 (15% off)This pack includes one bottle of the following: (FOUR 3-PACKS REMAINING!) - PURCHASE HERE
2022 La Rinconada Vineyard Chardonnay, Sta. Rita Hills (WA: 94+pts, VN: 94pts)
2022 Sanford & Benedict Vineyard ‘Old Vine’ Chardonnay, Sta. Rita Hills (WA: 95pts, VN: 95pts)
2022 Mae Estate Vineyard ‘BR’ Chardonnay, Sta. Rita Hills (WA: 94pts, VN: 96pts)
Pinot Noir 3 Pack -
$255$216.75 (15% off)*This pack includes one bottle of the following: (SOLD OUT)
2022 Fiddlestix Vineyard Pinot Noir, Sta. Rita Hills (WA: 96pts, VN: 94pts)
2022 La Rinconada Vineyard ‘R22’ Pinot Noir (WA: 96pts, VN: 95+pts)
2022 Bentrock Vineyard Pinot Noir Sta. Rita Hills (WA: 94+pts, VN: 96pts)
$265$225.50 (15% off)This pack includes one bottle of the following: (EIGHT 3-PACKS REMAINING!) - PURCHASE HERE
2014 Bentrock Vineyard Pinot Noir Sta. Rita Hills (WA: 91pts, VN: 92pts)
2021 Bentrock Vineyard Pinot Noir Sta. Rita Hills (WA: 92pts, VN: 93pts)
2022 Bentrock Vineyard Pinot Noir Sta. Rita Hills (WA: 94+pts, VN: 96pts)
BD #16 INSTANT CELLAR + MAE ESTATE VISIT (36 bottles) -
$3,345$2,436.00 (27% off + $30 shipping)
*We offered one of these last year and I had multiple people email me after it sold out, so we’ve upped it to 3 available this year! Looking for a quick way to stuff your cellar with Tyler? This Pack includes 3 bottles of each of our 2022 limited releases, as well as 3 bottles of our 2021 estate Syrah (only one barrel produced!). This offer also includes a visit to our Mae Estate Vineyard House in the Sta. Rita Hills for a private tasting up to six guests ($300 value!)(TWO REMAINING - includes 3 bottles of each of the following:) - PURCHASE HERE
2021 Mae Estate Syrah, Sta. Rita Hills (WA: 95pts, VN: 93+pts )
2022 La Rinconada Vineyard Chardonnay, Sta. Rita Hills (WA: 94+pts, VN: 94 pts )
2022 Duncan Family Vineyard Chardonnay, Sta. Rita Hills (WA: 92pts, VN: 95 pts)
2022 Sanford & Benedict Vineyard Chardonnay, Sta. Rita Hills (WA: 95pts, VN: 95 pts)
2022 Mae Estate Vineyard ‘BR’ Chardonnay, Sta. Rita Hills (WA: 94pts, VN: 96 pts)
2022 Fiddlestix Vineyard Pinot Noir Sta. Rita Hills (WA: 96pts, VN: 94pts)
2022 La Encantada Vineyard Pinot Noir Sta. Rita Hills (WA: 95pts, VN: 94pts)
2022 La Rinconada Vineyard Pinot Noir Sta. Rita Hills (WA: 91pts, VN: 93pts)
2022 La Rinconada Vineyard ‘R22’ Pinot Noir Sta. Rita Hills (WA: 96pts, VN: 95+ pts)
2022 Bentrock Vineyard Pinot Noir Sta. Rita Hills (WA: 94+pts, VN: 96pts)
2022 Mae Estate ‘CP’ Pinot Noir Sta. Rita Hills (WA: 93+pts, VN: 91 pts)
2022 Sanford & Benedict Vineyard Pinot Noir Sta. Rita Hills (WA: 96pts , VN: 93 pts)
$475$403.75 (15% off)
Introducing Ad Ripa—a project over a decade in the making, dedicated to showcasing the compelling Cabernet Sauvignon of Happy Canyon. To mark the inaugural release, we’re offering an exclusive six-pack featuring these wines, a deeply personal tribute to Justin’s family’s roots and Santa Barbara’s unique terroir. More info on our Ad Ripa label here.This pack includes a mixed 6-pack of the following: FIVE 6-PACKS REMAINING! - PURCHASE HERE
1x 2021 Ad Ripa Happy Canyon of Santa Barbara, Cabernet Sauvignon (WA: 92pts)
2x 2021 Ad Ripa China Blue Vineyard, Cabernet Sauvignon (WA: 93pts, VN: 94pts)
3x 2021 Ad Ripa Happy Canyon Vineyard ‘RSW’, Cabernet Sauvignon (WA: 95pts, VN: 95+pts)
MORE INFORMATION ON VINTAGE, PRODUCTION, ETC. CAN BE FOUND HERE: LINK TO OFFER PDF
ABOUT TYLER
Tyler was founded by Santa Barbara native, Justin Tyler Willett, at 24 years old in 2005. Tyler’s first vintage was made up of a few barrels of Pinot Noir, stashed in the cellar Justin was working at during that time. The following vintage, Justin introduced Chardonnay to the lineup. He has continued to focus on producing high-quality, classically styled wines, with a deliberate focus on freshness, balance, and a sense of place and time. Over the years, the reputation of Justin’s winemaking, and quality of his Tyler wines, has launched Tyler into an international brand. Nearly 50% of our total production is now being sold across Europe alone, as collectors and savvy buyers look for a worthy alternative to some of the world’s classic regions.
The development of what is now our Mae Estate Vineyard, acquisition of the Fiddlestix Vineyard, past partnerships with Etienne de Montille of Domaine de Montille, and Rodolphe Peters of Pierre Peters, and numerous accolades and press, are all humbling affirmations of the quality and success of Justin Willett’s efforts.
SHIPPING DETAILS
All orders will be shipped February 24th, WEATHER PENDING via FedEx Ground, at this time we are unable to ship via UPS. Alternatively we can ship via GSO in AZ, CA, NV, OR, WA. We are unable to ship to AL, MS, UT. Please note AK & HI, are not included in these offers, we can ship however for an additional amount per shipment, please reach out directly and we can arrange.
