Just got a trade mag with a huge story about a brand called Twenty Grand that is evidently 50% Vodka and 50 % Cognac (which I guess means it’s really weak tasting brandy now). WTF?!?!?
“Our consumers are people that are not just into vodka or cognac but into brands that reflect their aspirational lifestyle.For the consumer it’s a lifestyle badge…the brand also reflects the consumer’sdesire to be him or herself and elevate that individualism to a whole new level.”
Somehow this thread duped, please merge…