I saw this too and was wondering whether it was a mistake because I clicked on it the moment I got the email (although I realize that not all email would be sent/arrive at the same time).
What surprised me was that price lasted for at least a day after special weekend pricing email went out. To me, that indicated low interest. Or maybe just low interest in Premier cru.
It was probably a combo of Premier Cru skepticism, limited reviews, and the less broad appeal of champagnes vs. Burgundy/Bordeaux; I actually bit on the Taittinger Comtes but not the Dom Perignon in the first offer and then reconsidered after seeing Gary Westby’s take.
I’ve seen a lot of the talk of Premier Cru around here, and have never had any personal reason for skepticism, but it really seems at this point that they must be betting on the price of '04 DP getting lower as later rounds are released. I can’t imagine they have a current source that can deliver at that price. I also don’t think they will ever find a source to be able to sell at $99 and make a profit, especially based on the already strong sales in the UK. I really wonder what will happen with all of the sales they’re making at that price. I could be way off here, but that’s my take.
Maybe they got an extra incentive from the distributor…or they are hoping for attachment sales…who knows since they don’t post here.
I’ve read countless threads about them on here and for all the consternation they have always delivered for me (often slower than expected but never later than I needed a wine). Just my experience…n of 1 as it is.
Just FYI, I am told the 2004 Comtes I bought in March at the same price is on the water (in a reefer) and will be available for me to ship in a few weeks (I will wait to have it shipped though).
The thing with the supply chain on wines like this is that there isn’t a lot of wiggle room with wholesale cost, only because the suppliers want to set certain market prices. There are always back room handshake type deals that are done, but even those wouldn’t make $99 reasonable with the US supply chain, or, I think, any other with current pricing up the line. PC must use grey market channels for a lot of their products, and I would expect the same to be true here, but if their selling price is significantly lower than UK wholesale, something seem to be amiss. I’m not trying to insinuate the negative things about them that others have, but I suspect they’ll either try to issue some refunds down the road, or will be forced to take a loss on this product. Maybe it is about driving traffic to their site, but this seems like an odd way to do it.
Went back and looked at my emails and PC also offered the 2003 at $99. Someone in this thread posted, however, that they haven’t received it yet. Maybe that goes to some of the comments on their ability to source at that price? But also, as discussed, yields in 2004 are much higher.
Personally, I buy pre-arrival at a lot of different stores and have not found PC to be materially different with respect to delivery times. Stated otherwise, the delivery windows always seem to slip. But since I’m generally not drinking any of the wine immediately, it is not a big deal. I know there are numerous threads on PC, so I will leave it to that.
Nick, you obviously have information about my wine that I do not. Please, do tell.
I have no reason to disbelieve what they’ve told me – which is that a ton of stuff including the 2004 Taittinger will be ready in July – and in fact a decade of experience to suggest that I should believe them. But you obviously know better and I am eager to learn.
Neal, my bottle of 2004 Sandrone Le Vigne has been on “on the water” since early 2012 (still not delivered). I think they have the best of intentions but perhaps less precision in their supply chain than they indicate. As it sounds like you have also experienced, it always gets here. Just a matter of when.