Most people who shop Total Wine know that a wine that is priced ending with .97 is generally very competitively priced. You could think of it as a special bargain to get you into the store or to compete with Costco on pricing. I usually come across these bargain priced wines more or less randomly. I recently realized that I could use the Total Wine search function with a search term of 97 to show me a (more or less accurate and complete) list of wines that are priced at .97. Additional search terms can narrow the search. For example if I want to know if they have any Chablis priced ending in .97 I can search with ā97 chablisā. My local store shows me three bottles, including the very nice 2022 Domaine William Fevre priced at $28.97 which is a very low price. A search with ā97 white bordeauxā returned 35 bottles of white Bordeaux including dry and sweet that had this special .97 ending price. Most are probably bargain priced.
FWIW 
also means itās not discountable fwiw
That simply is not true. A wine priced ending with .97 Is simply one that cannot be discounted
Walk into any Total wine and look at the lock case. There are tons of overpriced wines in there that end in .97
I think it is generally true in the price range that I look at.
Just shop BD 
Itās not true. I just explained to you exactly how they use that pricing. Whether you find Wines that you think are good deals in that category is irrelevant. Itās not how they use that pricing and many with that price (ends in .97) Are horribly overpriced
Are you serious with that āexplainingā tone.? Lighten up dude. If you donāt find the post useful so be it.
No, Iām explaining it from the perspective of somebody who actually worked there part time for a bit for fun who knows exactly what the policy is
Thanks for the tip. I never realized that $X.97 prices were anything special. Iāll keep an eye out for these in the future.
The only thing special about them is no further discount Apply. Some are priced well and some are horribly overpriced. Just like many of the other wines in the store.
Feel free to substitute the word ādifferentā if you prefer. The point is I didnāt know about the .97 ācodeā before this thread. I appreciate being clued in.
Do all closeouts end in .97? I dont care if every. 97 is a closeout, just cutting down the field helps a lot.
A fair amount of their Bordeaux ends in .97, and the prices arenāt that good.
I get that, but Im saying if all of their closeouts are .97, even if other bottles use the cent price, I can search for closeout and cut out a lot of other stuff.
No, it is not like Costco. That is a code. That simply means no further discounts apply. For example, the local store sells Justin cab for $23.97. Thatās a pretty good price and you wonāt do much better. They also sell 2010 Chateau Yquem for $699.97. You can easily do better. A lot better. Like $250 better
It means no further discount apply. You canāt use coupons. You donāt get 10% off with a mix six purchase of at least six bottles. If you buy five other bottles and one that ends in a 97 it does not count towards getting a 10% discount on six bottles.There is no further discount. Thatās all it means. Nothing more. Nothing less.
Can you get further discounts on closeout wines?
Sure as long as it doesnāt end in a seven
They also have something they call LTS. Those are limited time specials on Wines. They want to move. Youāll find those with white tags with red and black writing on them. Those will often say no further discounts, but I believe some of them can qualify. Itās been a while since I was there so Iām not 100% sure. I have to go to the store and walk around and look at some things to be more sure.
Yes, those prices indicate that Totalās margin is very low on these items, which is why there is no discount on them. That usually means the lowest price in a given market, outside of completely different supply chains (grey market, etc).
Did you also work there like David did?
The confusion levels are high at the moment.
No, but Iām familiar with this aspect of their business. Thereās no reason to make standard margin items exempt from any discounts. David is comparing to prices based on different costs.