The Latest in Gimmicks: No Brainer Wine

G_Greenbaum · September 23, 2009, 5:04pm

http://www.ninetypluscellars.com/" onclick="window.open(this.href);return false;.

The end is near dear folks.

Bill_Tex_Landreth · September 23, 2009, 5:16pm

Soooo…the site gives you the ratings on the previous three vintages, but not one for the actual vintage you will be purchasing. NICE.

ToddFrench · September 23, 2009, 6:31pm

I freaking HATE ratings.

jdietz · September 23, 2009, 9:28pm

I give that 9.7

Mark_Y · September 23, 2009, 9:52pm

am i understanding it right in that the wine itself is called “90+ cellars”???
i thought that’s just a grouping label
wtf?

Bruce_Leiser_owitz · September 23, 2009, 10:34pm

If your brain is on the fritz, what better than a “no brainer” wine?

Bruce

M_Sai · September 23, 2009, 10:55pm

Interesting spin on the Cameron Hughes model. I’m wondering how well the marketing package will work with the wine consumer.

We all know that the average consumer is easily swayed by points, but I wonder how they will react when that fact is basically thrown in their face. I wonder if it will still be cool to drink a “90 point wine” when the label advertises it with neon and lights…

ToddFrench · September 23, 2009, 11:02pm

FYI…

http://www.ihatewineratings.com" onclick="window.open(this.href);return false;

M_A_T_T_H_A_R_T_L_E_Y · September 23, 2009, 11:17pm