Spectrum Wine acquires Wine Exchange

Spectrum Wine Acquires Wine Exchange,

Uniting Two Leaders in Fine and Rare Wine
Santa Ana, California, October 31, 2025 — In a landmark move for the fine wine industry, Spectrum Wine, a global leader in luxury wine and spirits, announced today that it has acquired Wine Exchange (WineX), one of the most respected and innovative wine retailers in the United States.

This acquisition marks an important step in Spectrum Wine’s mission to give collectors, enthusiasts, and connoisseurs unmatched access to the world’s greatest wines. By combining the renowned selection, digital storytelling, and customer service that defined WineX with Spectrum’s global reach, auction expertise, and state-of-the-art temperature-controlled wine storage facilities, this partnership creates a unified destination for fine and rare wine unlike anything else in the market.

“Wine Exchange has been a cornerstone of the Southern California wine community for decades,”said Jason Boland, President of Spectrum Wine. “Their team’s passion for wine, deep industry knowledge, and loyal customer base make them a perfect fit for Spectrum. Together, we’re poised to redefine what wine buying can look like both online and in person.”

Founded in 1982, WineX has earned a reputation as one of the most trusted and forward-thinking wine retailers in the country. Known for expertly curated selections, value-driven pricing, and creative digital content, WineX has become a destination for collectors and enthusiasts nationwide.

“This is a thrilling new chapter for Wine Exchange,”said Kyle Meyer, longtime WineX buyer and partner. “We’re joining forces with a team that shares our values and our vision, and that means more great wine, better experiences, and exciting opportunities for everyone in our community.”

“Wine Exchange has been such a personal part of my life for more than two decades,” added Tristen Beamon, CEO of Wine Exchange. “Above all, this moment represents an evolution — the chance to grow while preserving the spirit that has always defined us. Spectrum truly understands what makes WineX special, and together we’re poised to build something even greater for the next generation of wine lovers.”

Under the new structure, Kyle Meyer and Tristen Beamon will oversee Spectrum’s integrated retail operations, bringing their extensive product knowledge, supplier relationships, and customer-focused approach to the combined platform. The retail division will operate from Spectrum Wine’s headquarters in Santa Ana, ensuring continuity, efficiency, and a unified customer experience.

Together, Spectrum Wine and Wine Exchange will offer one of the most comprehensive fine wine experiences in the industry. Customers can look forward to a broader selection of collectible and everyday wines, seamless online and mobile shopping, enhanced nationwide logistics, and access to Spectrum’s international marketplace connecting buyers and sellers around the world.

“This is an exciting next chapter for both companies,”Boland said. “Kyle, Tristen, and their team bring unmatched knowledge and enthusiasm to the business. Together, we’re offering customers a single destination for the very best in fine wine.”

As Spectrum Wine and Wine Exchange come together, both companies remain committed to what matters most: integrity, quality, variety, and an unwavering dedication to the wine-loving public.

About Spectrum Wine

Headquartered in Santa Ana, California, Spectrum Wine is a global marketplace for buying, selling, and storing fine and rare vintage wines and spirits. Founded in 2009, Spectrum connects collectors, bidders, and consignors from around the world through live and online auctions and a retail platform dedicated to authenticity, transparency, and exceptional service.

About Wine Exchange

Established in 1982, Wine Exchange (WineX) is an iconic Orange County wine merchant known for its expertly curated selections, deep industry knowledge, and loyal customer base built on trust and service. The company maintains a nearly 50,000-bottle inventory of fine wine and spirits, reflecting its long-standing commitment to quality, value, and selection.
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Big news indeed.

So I guess we need to assume that wine exchanges, retail location will cease to exist, correct?

Cheers

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It sounds like they are going to consolidate into Spectrum’s location

The retail floor space in Santa Ana seemed kinda small but maybe that’s an antiquated view of how ppl shop. I did like their selections, which should only improve

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Have you seen envoyer’s “retail space”?

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(I’m the weirdo that picks up 3 months of wine and still likes to buy off the shelf while I wait)

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Seems like they are trying to assemble a firm that can better offer the services/products that K&L can.

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Excellent point.
Wonder how Hi Times in Costa Mesa is reacting? I like Hi Times and think they have fine selections besides hard liquor.

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WineEx shop is maybe 5 minutes from my office. Will have to check out the Spectrum location when they move.

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They dominate the south OC market. Don’t think anything like this would phase them remotely. They are very much an in person type of shop

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The retail space in Spectrum is probably 1/2 the size of the retail floor in Wine Exchange. Unless they are doing some extensive remodel of the space. And Winex’s retail space was not big either.

Spectrum is also deep within a warehouse cluster that doesn’t have other retail in it. So while it’s not necessarily harder to get to than the Wine Exchange, it has absolutely zero visibility from anywhere. Maybe that doesn’t matter as much in that niche.

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Seems a little hyperbolic.

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what part of it?

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I really miss the old hand written newsletter Wine Exchange used to do. Former owner Steve Zanotti really had a way with words and it was always one of the things I used to look so forward to every month.

Good luck to everyone involved!

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Yeah, plus, HiTime’s selection of spirits can’t really be touched by anyone in the area (other than K&L)

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Other than Kyle and Tristan getting to cash out I don’t really understand the motivation behind this.

Are they just trying to compete with K&L? Or is it a symptom of the rapidly contracting wine business?

Have you never read a press release before?

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Purely a guess, but I would think the later. They have a ton of money sitting in inventory and what seems to be declining market. I don’t think it’s the worst idea to cash in chips.

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Given both merchants physical venues, it would make sense for them to invest in a great website. Again comparable to K&L.

Maybe building that customer facing site requires a much bigger revenue base that the combination can support.

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Yeah winex website really sucks.

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