Rudius

Always makes me sad to receive these emails. So sorry that Rudius will no longer produce wines.




_Valued Members and Friends,

Some of you are new here. Some of you have been enjoying expressive north coast Syrahs with us since the beginning. But no matter when you joined the Rudius family, you have all been part of our story and our journey, and that is why it is so hard to say goodbye.

The last few years have been a series of tough moments for many people. And we are beyond grateful that in the midst of it all you are here, supporting Rudius. So we want to take a moment to say… Thank You.

Thank you for enjoying a bottle of Rudius. Thank you for sharing our wines with friends. Thank you for making Rudius part of your family celebrations. Thank you for coming to visit us. Thank you for raising a glass with us.

Rudius is a brand born out of appreciation — for great wine and for the work of bringing it from the vine to our friends. For those of you who don’t know him personally, Jeff is a man of few words who is most at home in the vineyards. Wine is his vocation, his craft and his passion. When he founded Rudius in 2005, this was the vision : to create exceptional wines that outpace your expectations for Napa wine, in quality, value and originality. Many times over the years, friends and fans of Rudius have told me how much they love “Jeff Ames” wines! And it is true. There is something distinctive and unexpected about Jeff’s wines, and it is what brings this Rudius community together. It is also why it has been my honour and distinct pleasure to be a part of this brand and Jeff’s vision for the last 13 years. I will always be grateful for the opportunity — to have known many of you personally, and to have delight with you in the wines Jeff shared with us.

But the wine industry and our greater community have faced profound challenges in recent years, from drought and extreme heat, to wildfires and the sobering reality of COVID-19. The impacts of climate change on our land, our crops, and our industry have made it difficult to produce the great wines we love to share with you. In 2014, 2017 and again in 2020, wildfires and smoke threatened or damaged our estate and other vineyards central to Rudius. Most concerning, though, was the loss of life and homes we witnessed across Napa County and neighbouring counties as a result these fires. We knew something had to change — this is no longer sustainable.

So we humbly thank you for taking this 15-year journey with us, from passion to idea to wine to community — our Rudius community.

On behalf of our winemaker, my partner, Jeff Ames and I…

Cheers,

Brittany Coy

  • CEO, Rudius Wines -_

First and foremost, Jeff is a wonderful person and talented winemaker. It is sad to see someone lose their business.

That most importantly said, the letter left room for interpretation. “This is no longer sustainable”, is my focus. Following that paragraph and considering Jeff is involved in other projects (TOR, by example), “this” could take several different meanings. Hopefully, we lost 1 winery and not Jeff’s larger contribution to the hobby/industry.

the divorce certainly didn’t help (meaning it divided the pot). BOL to jeff as he makes some great wines.

Got it as well and it is sad to see. Hopefully, as one door closes others open as Jeff is super talented. I won’t be surprised to see him continue to grow is consulting business.

I haven’t ordered in several years as I buy a whole lot less Napa wine now but purchased some of the Bedrock and Napa Cab for the future.

Sad to see, I’d love to see Jeff come up to WA and work with vineyards up here for his own project…suits his style and much more accessible price point.

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John - that’s what I was thinking too. Maybe down the road he will launch a new brand as some others have done.

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Truly sad indeed!

Sad indeed. Best wishes to Jeff. Something in Washington would be interesting. Although I am sure he may have a few consulting offers coming his way or already agreed upon.

Received the email as well. Enjoyed all of their wines that I had. In the last few years, had to pass as shipping costs for their wines (and other wineries) became too expensive with 3rd party shippers.

Shipping costs continue to be a dilemma for wineries and sadly they can impact our ability to retain customers. With rising shipping costs we continuously evaluate how much can we absorb as a winery? How much do we pass along to the customer before we risk losing them? It definitely is a challenge, and one with increasing pressure especially for small producers.

Very true, and certainly wasn’t putting any blame on them. And sadly, I suspect this will continue to get worse.

One of my favorite wine tasting experiences ever was with Jeff at Outpost back in December 2004. We hung out in the kitchen, tasting wine poured from plastic jugs, and enjoyed his friendly, low-key professionalism, great wines, and a beautiful view. Unfortunately there are too many good wines and too few dollars, but whenever I hear Jeff’s name I always think of him as one of the good guys.

Sad news indeed - hopefully all involved have success in their future endeavors