There is a relaunch of the brand after being sunset and reworked post Constellations demolition and Gallo’s acquisition of the brand. Looks like the return of some board favorite vineyards. Pricing ranging from $26.99 on Dry Creek to ~$69.99 on the single vineyards.
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I wonder if there will be any continuity in style. Or is this just another corporate brand purchase? Will they be made in Modesto?
I would not count on the style being that of Joel’s and likely made at one of the Sonoma facilities. The more premium brands rarely come out of Modesto.
I didn’t actually look deeper into the website, but it does look like Joel is consulting.
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This will be interesting. I hear very little of zinfandel with the average drinker these days - we’ll see if these can move the needle a bit. And with Joel consulting, I’m sure they’re hoping for some of his ‘magic’ imparted into the wines.
This is not the first time Gallo has partnered with an OG - their Language of Yes brand is a parnership with Randall Graham.
Cheers
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I dont think they were as well positioned to sell Rhone as they are Zinfandel.
Gallo has such a diverse portfolio - they can choose to push into nearly any category these days.
Cheers
I wonder if JP will scale back Once & Future to just be doing consulting. Feels like it could be a smart retirement move.
"Joel Peterson is a true American icon. His track record of turning out brilliant wines stretches back to the mid-1970s. Now 77, Peterson continues to make compelling wines at Once & Future. In fact, some of the 2023s I tasted recently are among the most vivid, riveting wines I have tasted from Peterson. At the same time, I was deeply struck by the reality that Peterson is slowing down a bit and making fewer wines. The time will come, perhaps within the next few years, when Peterson retires and Once & Future ceases to exist. These wines, from some of the most pedigreed sites in Sonoma, represent little pieces of history. When they are gone, they are gone. I can’t encourage readers strongly enough to check out these 2023s. " - Antonio Galloni, January 2025
This from the release letter, seems to suggest that
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Would be great to see this fantastic label return to power.
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If the wines are excellent that will be fantastic. That said, I doubt they will be making “Ravenswood” wines.
Does EJG have a bunch of open-top redwood fermenters in any of their Sonoma facilities?
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Ugh, thanks. I was going to pass on this allocation of O&F too. I guess this is the vintage and time to load up on his wine.
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