John Fox, explains his business plan, which is what some members of this community have told me in the past,âŚ
Here it is laid out in detail, it is Asian Customers who would not continue to wait , after 4 and 5 years they demanded their wines. How dare they! This is precisely what some members of this community explained to me. ExactlyâŚ
Co-proprietor John Fox did not respond to requests for comment for this story. Others in the retail business speculate that several years of poor Bordeaux futures campaigns have sapped Premier Cruâs cash flow, leaving it unable to fulfill orders. In a previous interview, Fox seemed to put the blame on an influx of Asian customers, many apparently buying wines speculatively and unfamiliar with Premier Cruâs slow ways. âThey didnât understand how we work,â Fox told Wine Spectator in October.
The misunderstanding is, well, understandable. Que Ma, a plaintiff from Shenzhen, China, purchased 514 bottles of 2008 Bordeaux futures in the spring of 2009 for $152,969. The wines included 178 bottles of Château Lafite Rothschild at $529 per bottle and 45 bottles of Château Haut-Brion at $240 each. Five years later, Ma is still waiting for his wine.
Another client, Chun Yu, demanded his money back four years after placing his order. After Premier Cru âmade numerous false excuses to delay repayment,â according to Yuâs complaint filed in California Supreme Court, he received a Fox-signed check last March 16 for $288,798, but was asked to delay cashing the check until the next month. Yuâs lawsuit states that Fox cut checks to three other customers about the same time, totaling $731,535. All four checks bounced. (This is another part of the Premier Cru business plan?!)
Bo Feng, a Chinese citizen, filed a suit against Premier Cru in federal court claiming he paid $660,555 for undelivered wine. The store owners failed to respond to the complaint within 30 days as required, and on Dec. 9, a notice of default was entered against the retailer.