I picked “somewhat important” as well.
I like the concept as stated for the poll, but I’m also skeptical that without some sort of standard or certification process, wineries can claim “natural” while doing whatever they want (or need) to do, and we’re just falling for marketing jargon from a winery.
I’m also pragmatic to the point that I realize sometimes Mother Nature will throw a curveball. For example, imagine a heat spike just before harvest sends sugars skyrocketing, and therefore the winemaker, who normally wouldn’t do this, considers watering back. Here the choices are (1) refuse to water back and make a wine representative of the vintage or (2) water back and make a wine more representative of the style the winemaker would prefer to make. As a consumer, I may not care to drink (1) even if I find it more in line with “ideas I like” i.e. more “natural”. I may not even care to drink (2) but, what if this is a producer I’m loyal to, which would I prefer? My pragmatism tells me to take #2, if the other option is to hope someone else buys his or her wine this year, and I can still get it next VOTC.
The above situation is different in my mind to a winemaker who waters back normally (wrong clone or variety planted for the climate/soil) or one who uses it as a tool to tweak the raw material instead of using thoughtful practices in the vineyard.
This is why I believe winemakers and growers have a difficult time nailing down exactly what should constitute or how one would certify a natural wine. Even if the intentions are good, there are times when some manipulation may be necessary to produce a salable product. I believe intention counts for quite a lot here.
That considers somewhat of a gray area for me. I can draw a bright shining line however between your average “natural” wine or one that is shocked with so much SO2 to kill every living organism, inoculated with a commercial yeast, then tweaked with water/acid/sugar and/or ro’d for water or alcohol, to create a certain flavor profile. Here the process is more akin to producing a consistent industrial food product, and has little to do with the kind of wine I’d be interested in.
Summary, I like the idea, understand the differences at the extremes, but skeptical of the marketing of it, and pragmatic enough to be wary of the gray areas.