I believe that the allocation system is somewhat similar to Myriad. Previous Buyers (or something along those lines) get it a week in advance, while the normal allocations are released next week.
The web site prominently features this quote from the winemaker: I don’t want anything handed to me, I want to take it. It’s only when you push yourself to the edge that you find out what you are truly capable of.
Hmm…sounds like he could be taking a page from the (best-selling) book of another Board favorite?
I suppose the only real question is where someone fits on a pivot table that will say publicly that they like this wine/purchased this wine and is also enough of an influencer to justify my purchase of the wine.