As I’m sure most people noticed, Parker released his Napa reviews the other day. In the 100pointers were the usual suspects, but there was also Odette. He gave their inaugural Reserve release 100pts (Their Estate 96pts) and gave both of those potential for 100pts in the 2013 vintage. I inquired with Odette about when the wines would be released, and the response I got was an invitation to join their “Pursuit Society” which would give me privilege of buying their wine.
Now if the wine is truly as good as Parker believes it to be, $150 might not be a horrible price, even in spite of the fact that they have no reputation to stand on (Plumpjack and Cade notwithstanding), but spending a few hundred dollars a year on membership fees for the privilege of buying their wine? Does anyone else think this is off?
Wait a minute – is this really true? You have to pays a membership fee first and then you are “allowed” to buy their wines? This is a really new business model to me.
Joke beside – are people actually ready to accept those rules? This is a strange world we are living in.
Yeah but seriously, who wants that when you can get perfection?
At the Odette store, you can buy Plumpjack and Cade, neither of which are worth $150, so paying additional for the opportunity to pay more seems perfectly logical.
I just spent a bit over that bottle price less than 30 minutes ago at an ABC Fine Wine clearance sale, grabbing 8 really nice Bordeaux for $176. No 99s or 100s, but they will give me daily-drinker pleasure.
It’s the 2012 Bevan Ontogeny that garnered the Parker 99. Total Wine still had it on Thursday, though they knocked up the price $30 bucks for a total of $109. Point is, if shoppers wanna chase points, points are easily available without a membership fee or even a waiting list.
I actually got to taste both wines out of barrel in February, and the wines are scary good (Odette that is). I knew Parker’s scores were going to be sky high. If I had the extra $$$ laying around, I wouldn’t care, I’d pay it to be happy I had the wines, that’s how good I think they are.