It seems like a great idea for wines intended for immediate consumption.
Is this ultimately much better than box wine or bag-in-box?
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I suppose not, but I appreciate the effort to reduce shipping weight. It made me think of how infrequently glass bottles are used for milk anymore.
The bottle shape is skeuomorphic to the point of being silly. Why not a shape that follows function, instead of trying to look familiar?
I think there are tetrapak (the milk carton folks) containers for wine. I’ve never seen one in the willd, but if the contents were decent if could be good for backpacking (e.g.).
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Because, for better or for worse, people aren’t really interested in buying wine in those formats (box, tetrapak, cans, etc.) So I can see how skeuomorphism may be helpful in transitioning people away from wasteful glass bottles.
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My thought too. The shape is about marketing.
I guess we’ll see…
That’s pretty damn cool. I’d buy daily drinkers in paper bottles, but I don’t think I’m willing to “test” a 20-year ager just yet. I hope the alternatives to glass continue to be researched.
chicken egg. Name some high quality producers in those formats. I’d love high quality canned rose for example.
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Tablas Creek does bag-in-a-box for at least one wine. I’d be more interested in something smaller.
It will interesting to see which producers try the paper bottles.
EDIT: here it is; 3L Patelin de Tablas
Just read the article and this has a plastic lining like all of the bag-in-boxes all over the market. I think it’s as complicated as rocket science to figure the environmental impact. Sure, these are lighter, a great saving in transport. But plastic is its own serious problem worldwide.
Dan Kravitz
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The plastic inner lining (just like a Starbucks coffee cup) makes these containers essentially impossible to recycle. In short, most of these “sustainable” products designed to reduce waste end up in the landfill, it just makes a stop in your local recycling center. Not much more than a marketing gimmick.
While heavier, glass is endlessly recyclable 
Ted,
That’s pretty much what I thought.
At this point, I think we have a pretty good idea of the ramifications of fossil fuel use past, present and future.
On the other hand, we know far less about the long term effects of plastics. I understated things in my first post. With little or no firm info about the long term effects of plastics on the environment, it is not possible to calculate the relative cost/benefit of plastic/paper vs glass packaging.
Dan Kravitz
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It’s great that glass is recyclable. What about all the energy that goes into transporting it over long distances?
Yep, I would 100% buy that, but doesn’t travel well to the golf course.
Texier
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Bedrock?
The article says a plastic pouch is inserted into the bottle. That implies its not fused to the paper, so like a bag-in-a-box, the thin liner would go to landfill, but the paper would be recyclable. With bags, the spout is more plastic than the bag. With these bottle things, the screw cap(?) must be proprtionately less.
The other thing to note in the article… Did you notice the claimed 1 1/2 year lifetime with red wines and 1 year for white? The difference is acidity. “Um, WHAT???” you may ask. Same issue with canned wine. Acids etching away at a not quite inert lining. But, the wine will taste fine for a year or so, until there’s enough lecheate that you notice.
My assumption was that the plastic liner in cans (and in boxed wine) was pretty inert with respect to the acidity in wine. Is that not the case?
So who is going to separate them? The consumer?