Looking for the unsubscribe button on an email from Willamette Valley Vineyards, I came on this.
Has anyone seen it before? I wonder how they figure this. Is this based on the cork trees consuming CO2? What’s the 25% comparison to? DIAM is made from cork pieces, so it should get credit for the trees.
I love how Drinks Business is credited with this, in fact DB was merely quoting a ‘report’ released by Amorim.
How much carbon footprint is consumed in growing, vinifying, packaging and shipping all of the wine that ends up being ruined by cork through TCA and random oxidation, one wonders? Not a sustainable argument.
The cork industry has been touting bullsh*t claims like this for years. Among other problems, they assume the industry is the reason for the existence of the trees. And of course, they always ignore this point:
I am also very happy with Diam and Nomacorc, although I imagine that screwcaps are going to take over eventually. We have a ton of producers who’ve switched in the last five years, thank Heavens.