Excellent write-up of an all-star lineup! True Napa heroes. Next time you’re in town you should come visit our vineyard on Mt George. Organic mountain cab very much in the “Old Napa” style of Aerika, Jasud, and Mowe. We are great friends with Julia, Rob and Dustin, and it sounds like you’d appreciate our wines too, based on this write-up. Our first release (2023) was just bottled this week. Happy to host any time. Cheers🍷
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Any indication of the price for the Aerika cabs?
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I’m also interested in hearing this. I signed up for the Aerika mailing list based on this report and general buzz of the project.
Yeah, I’m pretty interested in what the non-estate wines they’re releasing the next couple of years while the estate wines get ready will be priced at…
Re Aerika pricing
When I was there the pricing I was told the range was 200s for the prologue wines but not finalized, and the estate vineyard hasn’t had fruit yet so I think that is a ways away. Julia is very very sharp and has her head firmly on earth, not in the clouds. I’m sure whatever number they come up with is fair for the time, effort, and quality they’ve put to bottle.
I know they’ve taken over farming at a very high level for a good chunk of the prologue vineyards (see IG for the replant of Wing Canyon), and doing things the right way is not easy or inexpensive. Certainly more expensive than hiring crews or just buying the fruit.
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Sounds like an amazing project. But im pretty tired of all new cab projects coming out over 200. Ive cut down on most of them now and will continue to do so in the future. So tired of the crazy pricing.
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Wallet fatigue is real.
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That’s the word I was looking for ha.
I don’t inherently disagree—as my palate has shifted so has the producers I support. Have to figure out what is worth it to you and what isn’t. 
Yeah… I think if the pricing is north of 200 for a new project on non-pedigreed vineyards that would be tough.
Name of your project? Expected retail price?
Cheers
I just don’t see any merit in most new Napa winery projects that are over $200 when you can literally buy amazing second growth Bordeux wines that are ~10 years old (2014/2016) for less.
Heck you could even find very storied Napa wines/vineyards (e.g., Eisele, Lokoya, Shrader, Greer) all hovering around $200-225 at auction
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Hi Larry, our project is called Sown Estate. We haven’t finalized pricing just yet.
Thank you - would be interesting to hear how you plan on coming up with pricing in the current market - not something that would be easy to do . . .
Cheers