Got it Mark.
First, your hotel is a good one and centrally located as you know. It`s near Dam Square and the Palace as well as where the major action is which could be a place to avoid depending upon your level of energy preferences.
Here’s some suggestions: for shopping, you are near Kalverstraat which is one of the best of all areas for shopping in Adam. Also, for higher end, unique stuff, go to the 9 streets which is also near your hotel, but the opposite direction in the Jordaan. Here’s a link: http://www.theninestreets.com
For restaurants, the birthday dinner choice could be Greetje for traditional Dutch cuisine or Krua Thai Classic for the best Thai food in the city. You can check them out on line for appeal including pricing.
Other restaurants that I enjoy include blauw on Acterburgwal 99[not to be confused with others similarly named], Open, on the water at Westerdoksplein 20 modern, Cafe de Klepel, Mata Hari, Gebr. Hartering and Cafe Daalder. Some of these are wine centric and also pricy. All are in walking distance. Definitely look them up for your personal desires and make reservations. Cafe de Klepel required reservations 2-3 weeks out when I was there in October.
There are many more restaurants including the touristy Pancake Bakery on Prinsengracht which I like and go to often for the true version called pannekoeken, but have to withstand long lines in many instances. Do the frites at Vleminckx, just off Kalverstraat.
Of all the museums, the biggies obviously include Van Gogh and Rijksmuseum, but the one I love is the Amsterdam Museum which chronicles the history of the city and the magnificent engineering feats to control land and water as well as build this glorious city from the pilings up.
And then there is my go to place called a Stam Cafe in Dutch, de Engelbewaarder. Great beers on tap and great food at a reasonable price with a clientele mix of artists, students and professors from the U of A and many fine, peaceful locals of all ages. It`s casual, has a friendly vibe and on a canal, owner by a gentle giant and big hearted guy who attracts dedicated servers who stay for years on end, many with doctorates and masters degrees. Klovenieersburgwal 59.
Should you desire more info, I`m happy to oblige.