Leon and sons starting an auction business

Just got the email today. No sellers premium for now


After a year of planning, I’m excited to announce that Leon & Son is the newest home for wine auctions. We’re calling it New York Wine Auctions, and it’s different from what’s already out there in a lot of ways.

We built this platform to be explored the way you’d shop with any great retailer, at any budget. If you want to buy a single bottle, you can. This isn’t only about lots or whole cellars—finding a gem is possible for every curious customer.

That said, retail is (and will remain!) our core business at Leon & Son. That means we can be highly selective about what makes it onto the auction platform, and in the process keep costs down. In a landscape of soaring fees, every step of buying and selling with us will be meaningfully less expensive than traditional auctions. To launch, there are no seller fees, and buyer fees are an industry low.

It’s called New York Wine Auctions because I’m proud that this is an extension of our Brooklyn store. Traditional New York-based auction houses have expanded to Hong Kong, Paris, Tokyo and beyond—but we’re here, working from Fulton Street. Win a bid and live nearby? Picking up is as simple as selecting in-store pickup at checkout.

We’re bringing wine auctions to a place where more people can participate. Everyone is invited to explore the world’s best wines.

Chris Leon

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Nice, lower fees are great. Do they know winebid lets you buy one bottle?

There does not appear to be a minimum to sell per their FAQ, which is more unusual.

I’m intrigued. But NY has a lot of auction options. Give me the buyers premium

Damn, that is interesting.

Whats the all in difference in fees and tax, versus say HDH Delaware?

Highly concerning if true. I also noticed the general absence of verbiage around provenance standards.

I took a look before their first batch closed yesterday and frankly the setup is so confusing I was deterred from bidding on anything. Unclear how the process is supposed to work for multiple bottle lots, and lots show one price in the listing and then another when you click to view. Not that prices were that attractive to begin with.

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Not good. It’s like 14% bp plus you pay tax