Korbel and Brown-Forman conclude relationship

https://www.businesswire.com/news/home/20250509428448/en/Brown-Forman-and-Korbel-Champagne-Cellars-Conclude-Relationship

A bit of a stunner. Brown-Forman has distributed Korbel since 1965.

Korbel still using the term California “Champagne” is comical.

Comical to a wine aficionado, yes. To the business that has been using this moniker for well over 100 years, not so much. Especially when a large percentage of the population doesn’t know the difference

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