Just saw this ad on insta. Thought it was a joke…but pretty sure its real! Spoiler alert…people searching for those keywords are NOT looking for boxed wine, ha! 
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But did you find what you were looking for?
Did you buy any? 
No doubt they’d appreciate your support. Any support, for that matter.
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Interesting. I agree that there’s very little overlap between boxed wine consumers and people who want natural wine. I also found this interesting, from their website:
Natural wine, also called low intervention winemaking, is wine made from unadulterated fermented grape juice and nothing else -removing the additives (fake oak flavor, sugar, acid, etc) of conventional winemaking techniques.
They don’t explicitly say this describes their wines (that I see), but it’s strongly implied. Could this possibly be true of boxed wines from Paso Robles? No added acid or SO2 at all? I doubt it.
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They are late to the party…
Don’t they know that we now live in a Post-glou world?
Is that true though? I would agree that the proportion of boxed wine consumers who care about natural wine is low, but I would guess that quite a large proportion of natural wine consumers would gladly take a high quality boxed wine if offered the chance. It fits with environmental themes due to lower packaging, and many natural wines embrace a fresh, quaffable style which may be well-suited to the boxed format.
FWIW, I’ve seen some other natural or natural-ish boxed wine offerings lately and a few that have been around for years from France and Italy, even if not well-represented in the US. I think wine in boxes and cans still have room to grow as categories and see no reason why natural wines wouldn’t be a part of that.
I’ve also found it funny that “no sugar added” box wine ads have been popping up frequently in my social media feeds. The theme seems to be a suggestion that most wines are filled with added sugar, and judging from the comments it is a marketing strategy which works. Lots of comments (perhaps solicited) praising the lack of hangovers or headaches due to this radical new “no sugar added” approach to winemaking. Of course it could be that these people generally drink Apothic or other sugary yet purportedly “dry” wines, and they really will feel better with a wine that aims to leave less RS after fermentation.
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I can see Justin Timberlake being a spokesman for this! 1. Cut a hole in the box 2. 
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Texier sells a box wine in Europe and Bedrock has a box wine now. Not natural but environmentally friendly one has to wonder about easy access leading to excessive consumption, probably better than freezer martinis at the ready though
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I just don’t get the approach here?? They are legit trying to sell wine, right??
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I bet this pairs well with a bag of Dick’s.
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Someone posted a thread asking about this (actual) retailer today.
I resisted making a joke, and I think the thread has been deleted.
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I’ve heard it’s your typical jug wine.
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