Just my 2 cents…
But I think that the reason that BDX is out of fad is that all the people that have been drinking wine for at least ten years remember when $200 for a first growth was expensive and all the younger drinkers look at the prices as being astronomical to begin with.
I have sold or traded the majority of my expensive BDX because I can’t justify drinking a wine that’s $1000, when I can sell or trade it and get 3-4 cases of really good wine that will bring me 36-48 really nice drinking experiences (fingers crossed)
For me $1000 is a once in a lifetime experience or a one in every couple of year experience vs. average drinking, same as going to 5-7 really nice bistro’s vs. blowing my wad on a 11 course prix fix menu that cost the same.
The main reason that the younger generation is shifting away from BDX is because they never got the taste for it, it’s not cheap and it’s not everyday drinking (anymore). I hear stories all the time of how LLC or Palmer use to be $40-$50 in relative dollars, which for a new drinker would be like buying a $40-$50 dollar top tier Oregon Pinot or Wa Cab, expensive but not so much that one would never try or drink one. Now to get a top tier BDX it’s $150-$200 (Pavie, Palmer, LLC, Montrose, ect…)yes there are deals but in general the price tag and marketing seem quit high.
Also when the older generation got into wine, Chianti came in wicker baskets and Burgundy was from California (huge generalization, but you get the point) so the selection was limited, Jura…who? Cab Franc…what? Ribolla?
I don’t agree that Piedmonte is benefitting from the BDX, tar, tannin, high acid are not necessarily traits that the new drinker are looking for as well as the price. 10 years ago a really good Barbera or Dolcetto could be had for $15, now a good Barbera is close to $40 again not something that a younger drinker would jump head in for. Barolo is now in the $50-$100 range and to be honest I can’t wait until it goes the way of Brunello (highly discounted and readily available)
Wines from Piedmonte are, to an extent, an acquired taste, not really fruit forward, but lot’s of licorice, tar, game and funk.
But Loire, for $12 I can get a great 09’ ripe, fruit forward cab franc that someone can sink their teeth into and drink on regularity and won’t break the bank.
I know people can find value in BDX but not for $12 (yes there are futures, but hardly ever on retail shelves) but with Aussies, Spain, loire, ect, why would you pick BDX, especially since there are ‘cult’ producers now in every region?