Great article from the Barbera 2010 conference...

If traditional Italian food can do it, why can’t traditional Italian wine? | Do Bianchi" onclick="window.open(this.href);return false;

Jeremy and crew are right on.

It always boggles my mind how we have one set of standards for food quality, but usually throw those out the door when it comes to wine.

Any of the blogs from the Barbera 7 are worth checking out. Sounds like it was a PR disaster.