Just saw this on Yahoo Finance…
Great buy, killer brand equity and got it well below asking.
That relatively has to be considered a steal compared to Constellations purchase of Ballast Point for 1 billion.
Not to mention Wilderness Trail sold a majority stake that valued its brand at $600 million only a few years ago.
Four years later Constellation sold Ballast Point back for $41M.
That had to be an interesting negotiation.
CB: $100M
BP: $0
the even more frustrating thing for CB was that the sale did not include Cutwater when they were traditional spirits that then become the RTDs and those RTDs have been to the moon the last 9 months