Fastest Growing Wine Market? Not China.....

WINE TALK
1

Some really interesting statics here. Have a look at the report put together by Morgan Stanley:

2

That’s interesting. I think that the average chineese person does not consume wine, they drink either beer or hard liquor (saw almost no wine when I was in Shanghai or Beijing). While the China market is potentially huge because of the sheer number of people the penetration into that market is still pretty tiny.

3

Lies, damned lies and…

OK. Growth rate is 10% in Russia, but:

  • a 3% growth rate in China is a much more massive phenomenon with far greater implications
  • the Russian population continues to decrease (Demographics of Russia - Wikipedia" onclick="window.open(this.href);return false;)
  • what is true one year can totally change the next…

Please, I’m not trying to burst your bubble. It’s just that I’m sceptical by nature.

Best regards,
Alex R.

4

It all makes sense. Russians are not new to wine. What kind of wine, is a different question.

5

Statics? Isn’t this about dynamics? [snort.gif]

6

That is looking back at the last decade. Still, I was surprised to see Russia at the top.
Since '08 China is tops in growth.