Even more preposterous...new Napa Cabernet

[Howard_Cooper]

You guys just don’t get it. This is a good thing. The more that stupid money gets sucked out of the retail chain by people with more money than brains who pay silly dollars for things we don’t want, the lower the price will be for the rest of the stuff because there will be fewer dollars chasing it. Otherwise, they might pay up for Tercero Rose just to get rid of money burning a hole in their pockets, and the rest of us couldn’t afford it.

Jay and I agree???

[Howard_Cooper]

“It is not a taste, it is an experience” said the man with a cigar in his mouth.

What does experience taste like?

Sometimes a cigar is just a cigar… but this is not that time.

grouch marx i love my cigar comment

[Mark_Golodetz]

You guys just don’t get it. This is a good thing. The more that stupid money gets sucked out of the retail chain by people with more money than brains who pay silly dollars for things we don’t want, the lower the price will be for the rest of the stuff because there will be fewer dollars chasing it. Otherwise, they might pay up for Tercero Rose just to get rid of money burning a hole in their pockets, and the rest of us couldn’t afford it.

Don’t agree. All they are doing is siphoning off the dumbest part of the market. Believe me, there is plenty of competition for all the other great wines, and I still can’t afford top Burgundies.

[Steve_Crawford]

the buyer list of this wine would be extremely valuable to sell to grifters or real estate scammers.

[Rich_Brown]

60% of the time it’s good, every time.

Totally agree!!

[Scott_Brunson]

That is one cool bottle, though. I think the appropriate response is from Carole Meredith’s line in Somm 2: “Can there be any other business where there’s so much bullshit?”

“High End” Hi Fi.

BMW auto parts

[Martin_Petersen]

You guys just don’t get it. This is a good thing. The more that stupid money gets sucked out of the retail chain by people with more money than brains who pay silly dollars for things we don’t want, the lower the price will be for the rest of the stuff because there will be fewer dollars chasing it. Otherwise, they might pay up for Tercero Rose just to get rid of money burning a hole in their pockets, and the rest of us couldn’t afford it.

+1

[Mark_Golodetz]

Does he look like a sad version of Jeffrey Epstein. Epstein had those Jokeresque turned up lips that gave him a manic expression, this guy looks depressed and hangdog.

[Dav3_Dyr0ff]

My lack of tats and excessive jewelry clearly renders me insufficiently cool and sophisticated to qualify for membership on this list. Oh well.

When you make your bottles one at a time with a hand-torch, imagine how much care you must take with each grape!

[mark_rudner]

weren’t the fairchild wines a board darling once upon a time?

[Kelly_Walker]

Is The Todd somewhere behind this?

[Randy_Bowman]

We’ve had a couple Fairchild wines at Berserker get togethers. The wines were excellent but too pricey for my wallet. I like Melka’s style and work, but there is a limit on price value.

And speaking of Todd, the Ghost Horse is more expensive. Todd doesn’t have any problem selling it all either. The Premonition is $5,000 for a 750ml bottle. While he sells out the Ghost Horse, the Conn Valley Cab languishes, even though it gets great scores, is an excellent wine and reasonably priced by today’s standards. If anything, Fairchild is using Todd’s business model to move his wine.

[David_Cooper]

Takes some stones to sell this wine in this way, that’s for sure

This is not like Patek. Haut Brion is like Patek. This is a diamond-encrusted Hublot Big Bang with an ETA movement (apologies to anyone on here who owns one)

“It is not a taste, it is an experience” said the man with a cigar in his mouth.

What does experience taste like?

It tastes like marketing to millenials:

Hublot. That is hilarious. Perhaps they aimed at Richard Mille but came up short.

millennials prefer experiences - Google Suche

If there’s any particular generation this person is marketing to it’s the boomers

[johngonzales]

Takes some stones to sell this wine in this way, that’s for sure

This is not like Patek. Haut Brion is like Patek. This is a diamond-encrusted Hublot Big Bang with an ETA movement (apologies to anyone on here who owns one)

It tastes like marketing to millenials:

millennials prefer experiences - Google Suche

If there’s any particular generation this person is marketing to it’s the boomers

+1. The Boomers who buy auctioned Grand Cru Burgundy and 1st & Super 2nd Growth Bordeaux are the target buyer. Millenials are paying off their college debt while their Boomer parents are aiding in their apartment rent and health care-not buying magnums of overpriced Napa Cab.

Probably a bit of both groups. There are millennials as you describe, but also millennial who have money to spend. Just as there are boomers who don’t have money to spend. Personally, I think millennials as a whole are more reactive to advertising and the “experience” concept is definitely more of a millennial thing than a boomer thing.

[johngonzales]

Takes some stones to sell this wine in this way, that’s for sure

This is not like Patek. Haut Brion is like Patek. This is a diamond-encrusted Hublot Big Bang with an ETA movement (apologies to anyone on here who owns one)


If there’s any particular generation this person is marketing to it’s the boomers

+1. The Boomers who buy auctioned Grand Cru Burgundy and 1st & Super 2nd Growth Bordeaux are the target buyer. Millenials are paying off their college debt while their Boomer parents are aiding in their apartment rent and health care-not buying magnums of overpriced Napa Cab.

Probably a bit of both groups. There are millennials as you describe, but also millennial who have money to spend. Just as there are boomers who don’t have money to spend. Though, yes, boomers are more likely to have the required level of disposable income for this. Personally, I think millennials as a whole are more reactive to advertising, and the “experience” concept is definitely more of a millennial thing than a boomer thing.

[Jay_Miller]

Takes some stones to sell this wine in this way, that’s for sure

This is not like Patek. Haut Brion is like Patek. This is a diamond-encrusted Hublot Big Bang with an ETA movement (apologies to anyone on here who owns one)


If there’s any particular generation this person is marketing to it’s the boomers

+1. The Boomers who buy auctioned Grand Cru Burgundy and 1st & Super 2nd Growth Bordeaux are the target buyer. Millenials are paying off their college debt while their Boomer parents are aiding in their apartment rent and health care-not buying magnums of overpriced Napa Cab.

Probably a bit of both groups. There are millennials as you describe, but also millennial who have money to spend. Just as there are boomers who don’t have money to spend. Though, yes, boomers are more likely to have the required level of disposable income for this. Personally, I think millennials as a whole are more reactive to advertising, and the “experience” concept is definitely more of a millennial thing than a boomer thing.

Yes, I made the millennial targeting observation based on the many, many times repeated (see my google search results link) marketing statement that millennials value experiences over objects.

[DanielP]

+1. The Boomers who buy auctioned Grand Cru Burgundy and 1st & Super 2nd Growth Bordeaux are the target buyer. Millenials are paying off their college debt while their Boomer parents are aiding in their apartment rent and health care-not buying magnums of overpriced Napa Cab.

Probably a bit of both groups. There are millennials as you describe, but also millennial who have money to spend. Just as there are boomers who don’t have money to spend. Though, yes, boomers are more likely to have the required level of disposable income for this. Personally, I think millennials as a whole are more reactive to advertising, and the “experience” concept is definitely more of a millennial thing than a boomer thing.

Yes, I made the millennial targeting observation based on the many, many times repeated (see my google search results link) marketing statement that millennials value experiences over objects.

I don’t think the “experience” of owning an object is what that means