Even more preposterous...new Napa Cabernet

[Anton_D]

Thank God I am not a current member. Now I won’t be randomly selected an allocation.

Dodged a bullet.

Here’s to that!

[NED_VALOIS]

Anybody got case pricing YET ?

[Richard_Albert]

A mag is actually more insulting as it gets the sucker to double down and they only need to find half as many folks with more dollars than sense.

[Gabe_Berk]

Takes some stones to sell this wine in this way, that’s for sure

This is not like Patek. Haut Brion is like Patek. This is a diamond-encrusted Hublot Big Bang with an ETA movement (apologies to anyone on here who owns one)

“It is not a taste, it is an experience” said the man with a cigar in his mouth.

What does experience taste like?

It tastes like marketing to millenials:

millennials prefer experiences - Google Suche

If there’s any particular generation this person is marketing to it’s the boomers

+1. The Boomers who buy auctioned Grand Cru Burgundy and 1st & Super 2nd Growth Bordeaux are the target buyer. Millenials are paying off their college debt while their Boomer parents are aiding in their apartment rent and health care-not buying magnums of overpriced Napa Cab.

[Nick_F]

Melka doesn’t make this one does he?

[Alan_Rath]

That is one cool bottle, though. I think the appropriate response is from Carole Meredith’s line in Somm 2: “Can there be any other business where there’s so much bullshit?”

[Steve_Crawford]

larry’s got to save money for his next divorce i guess.

douche factor is quite high with this one.

[CJ_Beazley]

I thought the part of the video discussing the root stock, clones, barrel treatment and vinification was interesting

[Marc_Frontario]

Robert Alfert just texted me that he already has a private tour set up…this guy can’t get enough of 15% alc.

[GregT]

I’m sure a few of our resident ballers are already on the list, but this gave me a chuckle. The video (second link) is quite a production.
https://www.thedrinksbusiness.com/2019/08/napa-producer-introduces-new-cult-cab/

https://www.houseofperrarus.com/

Nate - did you not see this thread?

$3000 bottle

[Anton_D]

That is one cool bottle, though. I think the appropriate response is from Carole Meredith’s line in Somm 2: “Can there be any other business where there’s so much bullshit?”

“High End” Hi Fi.

[Rob_Weaver]

I recall tasting on his patio years ago when he was just making Fairchild wines and sane. His descent into madness reminds me of Colonel Kurtz in Apocalypse Now.

[Philip_G]

The Boomers who buy auctioned Grand Cru Burgundy and 1st & Super 2nd Growth Bordeaux are the target buyer.

Well, yes. Is this any different from selling DRC at $20,000 mainly because of its cult exclusivity?

[Dan_Kravitz]

Q: What do you call a cult with no members?
A: Perrarus.

Dan Kravitz

[Richard_Albert]

No Shit! Guess the author either got a bottle as a gift, or ?

Demand outpaces supply for Lawrence Fairchild’s pricey cabernets

[Anton_D]

Q: What do you call a cult with no members?
A: Perrarus.

Dan Kravitz

[Pau1_M3nk3s]

Why wasn’t it named Petrarus?

[Philip_G]

Groupthink

[blarmston]

$3K for a Melka wine?

We have reached peak NapaAbsurdity…

If anyone knows of a way to buy some deep out of the money puts on this madness, please let me know

[Howard_Cooper]

Doubtful we will ever see an end to this phenomenon. Until people stop trying to out-douche each other, uneducated luxury-seekers will continue to believe that price (alone) is indicative of quality.

And let’s hope they continue to do so. That way they’re not driving the price of the good stuff up even further.

Agreed. I think this is a great idea. I would rather see the uneducated luxury-seekers buy up this stuff and stop buying Burgs and other wines I like. I wish people would come up a number of these types of wines for the ballas to buy. Rolland??? Are you listening???