A month back, after non-sellouts for the Fair Play releases, followed by slow sales for n.91, 93 and 94, this same “DN enthusiasm is declining” theme was raised on the thread (p.154-155). Possible reasons for the slow sales were discussed then - disappointment with the wine and buyer saturation being the two main theories.
However, the next six releases (96, 100, 107, 89, 87 and 99) all sold out very quickly. Enthusiasm clearly still exists for the right type of offers.
Still, assuming each buyer’s capacity / demand for more wine is not infinite, I imagine to some degree enthusiasm will naturally diminish for repeat customers with every case purchased.
The latest release (n.76) is selling relatively slowly, and once again the question rises of whether DN is losing steam. I don’t know. This is large quantity tranche (800 bottles - and possibly larger, I did the quantity available trick with my shopping cart when it was first released and it showed at least 888 bottles available for purchase) for what has been hitherto the most common and quintessential DN type of release - another 2018 Napa Cab. (Ironically, this is likely one of the last two 2018 Napa Cabs to be offered - so common no longer). Preexisting customers have seen this particular kind of offer many times before and surely fed at this trough to their hearts content. So “only” 400 - 500 cases of this wine have sold in less than 24 hours.
Hard to gauge general enthusiasm, but personally, I bought 96, 100, 89 and 99 so I’m a bit hesitant for more at the moment. I do think it’s a good opportunity for those that came late to the DN party to get a case of 2018 Napa Cab at a bargain. And based on the COLA-sleuthing, perhaps one of the last of its kind.
Curious, would anyone on here who has a few cases of past Napa Cab offerings be willing to sell a sampler pack? If not, no worries. Just figured it wouldn’t hurt to ask.
Bob W:
Curious, would anyone on here who has a few cases of past Napa Cab offerings be willing to sell a sampler pack? If not, no worries. Just figured it wouldn’t hurt to ask.
Was this another “subset” of the mailing list wine? Never got the email. If so, I honestly can’t believe I’m not on that list - I’m at 20 cases at this point.
Also didn’t get the email and am at like 25+ case. Even if I did get the email, an easy pass for me. Guess there’s still some excitement about dN left given how fast this supposedly went
I didn’t get the email either, in either of the email addresses that I have signed up with. (I signed up a second time with my gmail address after EarthLink often delayed messages from De Negoce because they thought they were Spam but continued to buy from my original account and have purchased over 30 cases.) Perhaps no email went out but I would have purchased this. Kinda makes me mad.