On a different note, some of our distributors are taking some positive moves. Several are dramatically lowering minimum order levels. Not mentioning names, but those sitting in their ivory towers in NYC obviously couldn’t grasp that jacking the minimum up to $500 wasn’t a good plan. We just eliminated brands and substituted another wine with different distributors. $500 became $300, and if you don’t quite make $300, we still want the order! . Others are following suit, reducing their mins even lower.
I always wondered the reasoning behind driving 150 miles from their warehouse to hit the Kroger down the street, but not fulfilling our $300 order.
I think the Noo Yorkers finally grasp they were losing business. $300, I can normally work with, $500 I was going elsewhere. The other guys are mostly $200-$250 now.
Per Sonoma County records, looks like Freestone Ridge was sold to an individual based in Berkeley. That property had a 3-bedroom home on it.
I had to sleuth a bit more for the second property but I believe it’s a vineyard on Taylor Lane in Occidental. SoCo records show that transacting in June 2025 and now registered to the same address that a “Capiaux Cellars” is in Napa.
. Others are following suit, reducing their mins even lower.
Will be loading up on the final sale…
