Constellation Brands vs Adam Lee

Adam posts today on some lab testing, a shelf talker, a cease and desist letter and his brilliant response.

Here’s a link to the article in today’s San Francisco Chronicle about the whole thing.

https://www.sfchronicle.com/food/wine/article/meiomi-pinot-noir-sugar-19811640.php?

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That’s awesome.

Sorry, I should have never said 32 bottles. It’s actually 45.

:sunglasses:

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Thanks Victor!! :innocent:

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If had a way to bust the paywall I would. OTOH, if someone here is a subscriber perhaps they could gift the article to the forum.

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it is a pretty weak paywall. ‘behind the overlay’ extension for chrome takes care of it. alternatively just use archive.ph

@Adam_Lee :clap:t2::clap:t2::clap:t2::clap:t2:

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Does this work?

https://www.sfchronicle.com/food/wine/article/meiomi-pinot-noir-sugar-19811640.php?utm_content=cta&sid=5c960f1c7ace5a2fd303f0fb&ss=A&st_rid=fa6bea27-3aaa-4733-bd64-e7cc0b00a2d5&utm_source=marketing&utm_medium=copy-url-link&utm_term=headlines&utm_campaign=article-share&hash=aHR0cHM6Ly93d3cuc2ZjaHJvbmljbGUuY29tL2Zvb2Qvd2luZS9hcnRpY2xlL21laW9taS1waW5vdC1ub2lyLXN1Z2FyLTE5ODExNjQwLnBocA%3D%3D&time=MTcyODUwMTk5NDUxNw%3D%3D&rid=ZmE2YmVhMjctM2FhYS00NzMzLWJkNjQtZTdjYzBiMDBhMmQ1&sharecount=MA%3D%3D

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Nope, not on WB because they have an ad blocker

Here you go: Winemaker’s ad blasts Meiomi, one of California's most popular wines.

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Thank you Mark

" According to the Liquor Control Board of Ontario, Meiomi’s most recent release, the 2023 Pinot Noir, contains 21 grams of sugar per liter. "

yikes!

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Beautiful

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STANDING “O” for Adam

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Thank you all. While I did create the background of the ad - it was really turned into an advertisement by the retailer in Kansas. Many props to them for doing so. Definitely a big fan of “drink what you like, but know what you’re drinking” and having the wines differentiated from “regular Pinot Noir” if they possess such a huge amount of RS.

Will be interesting to see if I hear back from them.

Adam Lee
Clarice Wine Company (and Dial Tone too)

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Serious question, how do you get 21 g/l of RS and especially in those bulk quantities?

Are they adding sugar after fermentation?

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Hello, 911? I’d like to report a murder.

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Big “O”!

Nice. I didn’t know there were “overlay blockers.” Just downloaded one for Edge, and the SF article immediately become available. However, I can’t get the letters themselves visible. They are just postage stamp pics for me on the Adam Lee site.



Does this work to read the back and forth?

Adam Lee

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Well . . .

You can stop fermentation with some RS still left - not difficult to do if you really wanted to. Chill the tank, perhaps hit it with sorbate or velcorin, and then sterile filter.

You can also add concentrate before bottling - loads and loads of different ‘varietally specific’ grape concentrates out there that are perfectlly legal to use. I know some who use them prior to fermentation if the grapes are not ripe enough. The concentrate is usually about 66 brix IIRC - or 660 grams of sugar per liter . . . which is nearly 1.5 lbs of sugar per liter . . .

Cheers

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