Hmmmmmm…
It’s an ad promoting their business on their website, not exactly investigative journalism. I’m not surprised they focused on storage conditions. They don’t want to scare customers away by acknowledging the magnitude of the counterfeit issue. They do at least (barely) mention fakes. From the ad:
‘So once we have verified the “correctness” of the wine [i.e. that it is genuine], our checks are about assessing its condition.’
In fact, a perfect label doesn’t always mean perfect storage — it could be suspicious [indicating a potential counterfeit] or have been stored in too warm a spot. A bottle should look its age.