Or, in classic Rocky & Bullwinkle alternate title fashion… What makes brands like Harlan Estate, Shafer HSS, Schrader, and that ilk cost SOOOOO much?
Maybe I am just a stupid neophyte. Maybe I’m a purple dranking cretin. Maybe both.
…or maybe there are a few of you who feel the same way.
Finally had a chance to sample Harlan Estate last night at our wine club dinner. It was a 2005 - a pretty good year. Sorry to say I just don’t see it being a $550+ bottle. If served blind to me and asked what I think it cost, I might have said $75 - $125. Was it a good wine? Sure! Was it worth 6 bottles of my favorite California wine (1995 Arrowood Reserve Speciale)? NO WAY! There are a myriad of brands / vintages I’d buy before forking out my hard earned cash for Harlan. I’d take '07 Match Butterdragon Hill over it as well, and you could buy an entire case of Randy’s wine for the same money.
The same goes for Shafer HSS. Seeing how highly touted the HSS was, I bought from '97, '99, '00, '01, '02, and '04 as a nice semi-vertical of decently aged bottles. The cost was anywhere from $240 a bottle up to $370, and all were purchased from retailers / resellers with great reputations (Hart Davis Hart, Cellaraiders, Mission Fine Wines). The best of the lot was the '02 - but that didn’t even impress me as being worth the money. As a matter of fact, I enjoyed Shafer’s regular Napa Cab from '01 and their One Point Five from '12 much more than any HSS.
In the interest of transparency, I do like Lokoya quite a lot. I don’t know if they qualify as a full blown Cult wine though.
So what is it that drives the price of these super hyped wines? Inflated scores from our buddy RP? Marketing? Ego (either the winery or the buyer)? Some combination of those 3?
… or is it something I’m missing?
Thank in advance for your views - even the (expected) snarky ones.