At the end of the day they want to move wine! The trick with wine shop owners is to identify the wine geeks and deliver on a recommendation so they promote the shop and move a ton of wine.
Tried a JB Neufeld this summer my brother brought into town:
2017 JB Neufeld Cabernet Sauvignon - USA, Washington, Columbia Valley, Yakima Valley (7/1/2021)
Brother in Town Lot’s of Wines!!!; 6/26/2021-7/4/2021: Blueberries, dust, mineral, wood and earth. Very elegant effort overall and should age for another five plus years. 91 points (91 points)
Probably would have liked it even more on day 2 and 3!
Sounds more like the friend who is a wine novice who has discovered and stuck with reds from two regions, not a Francophile per se. There’s a whole world of wine to explore beyond that. He’s either interested in trying other wines or not. It’s completely legitimate for someone to find something they like and feel no need to look further. (The number of different producers he buys from those two regions may be a tip off.)
If he wants to explore wine, there’s much more out there than just California. So sure, let him try some stuff he might like, but don’t push, and don’t limit to just CA.
Of course, if you live in CA or he visits, he might want to know some producers he’d enjoy visiting, so that adds value to the exercise.
I agree. I had a 2012 Cabot Kimberly’s Syrah a few months ago and although it was fruit driven, it was not sweet fruit and there was a spicy pepper backbone that was almost Rhone-ish. It combined positive characteristics of both climates and was drinkable at less than 20 years old.
But my real answer to the OP is, “Why waste time. Let them drink their wine. I feel sorry for their narrow palates, but more good stuff for us.”
I’d agree with this with a caveat – the wines tend to be a bit more exuberant when released and then some of baby fat seems to drop after a year or two. I think the Petit Verdot is probably the Frenchiest (is that a word?) wine in the Briceland stable.
RAEN Royal St. Robert Pinot Noir is old world in profile. Peay and WS decidedly not. Failla Occidental Ridge is excellent and should be enjoyable to burg drinkers and same with Goodfellow (not Cali). But you’re trying to bridge the gap, not convince them it’s French. Kapscandy’s bordeaux blend falls on that line, typically lower in alcohol and glycerin than its peers, but without giving up some of Napa’s more distinct fruit. Dominus from even the mid-2000s, and earlier if you can stomach the tariff, would be exceptional choices. I’m not a huge Dunn fan, so I’m a bit meh on that and their newer releases are trending away from the “let sit for 20 years or more before you open” profile now that the son has taken over.
Agree with everything you’ve said, though I remain a Dunn fan. And Goodfellow making good stuff definitely.
I am always wary of wines that try to be “Burgundian” pinots outside of Burgundy. That type of contortion is not suited to California weather. You can get into a mess of manipulated wines that way, which is part of why I’ve soured on a few WB Darlings…
Here’s another suggestion that goes in a completely different direction - how about presenting some of the fun and unusual wines from “native-ish” grapes, such as Mission or Flame Tokay?
I have also had excellent luck with rosé from California.