Recently I’ve noticed some low-end wines using the word “black” on their variety descriptor in the label. I’m not aware of that being a standard enological or viticultural term, and Google comes up empty. Is this based on anything real or just a marketing thing?
(Not looking for any ‘politically correct’ satirical comments but fully expect some given this is WB.)
I assume that the masses who have made Apothic and its ilk such strong market players are seeking a little more OOMPH in their wines.
I was caught off guard by the sudden appearance of the Cline “Cashmere Black Magic” blend, though it’s price of $25/btl is probably a shot at being the luxury-end/apex predator for consumers who rely on label colors to indicate the “richness” factor of their wines (see Menage à Trois “Silk” and Apothic “Crush”).
The failure of back-label language in conveying to consumers the contents of the bottle smartly defers to the use of a codified color scheme in labeling, IMHO. It does accomplish more with less.