The SEVENTH celebration of the community-wide credit card trauma is soon upon us, folks!! Celebrating the 7th anniversary of the founding of this great (and I use that term loosely, mostly it applies to famous people among us like Jay Hack who are featured in the Wall Street Journal) online wine community, that continues to prosper and grow, year after year.
This year, BerserkerDay falls on ‘hump day’, a Wednesday, so plan ahead (Shiela Fruman, for example) with work to tell them you will be useless all day (though that might not be a stretch for some of you, nor a surprise to your colleagues )
Eventually this thread will be moved to the forthcoming BerserkerDay VII forum, which will show up closer to the event, sometime in January, but I wanted to put out a few bits of information, and a few requests, well ahead of the event.
Participating wineries/retailers/companies: If you plan/wish to participate, PLEASE don’t email me just now, or send a private message. I promise I’ll have further information with great detail ready for you in the coming weeks. What I ask of YOU is to start thinking about the offer you are going to make - make it good, so you stand out among the many other great offers! Literally hundreds of thousands of dollars are spent on this day each year, and you want some of that jack, right? There is NO COST TO PARTICIPATE, no revenue-sharing, no commissions to pay. It’s an event held annually to benefit the community.
HELP NEEDED: Because BerserkerDay continues to grow and grow, and set new records each year, more wineries/retailers want to participate each year, and while the community here sets records for attendance each year, consecutively, I think MORE need to know about it. There are so many more wine lovers out there than who participate here, and thus I’m asking for some help. WE NEED SOME SOCIAL MEDIA HELP! I have zero extra time around BerserkerDay to push the event on all forms of social media, so I’d like not just one person, but a small team of folks to spread the word everywhere on the web - and, hopefully, some wine-related press, or otherwise. If you have any leads, connections, or are directly or indirectly working with the media, please reach out and volunteer to make this (again) the biggest BerserkerDay ever. Those who wish to volunteer to help with spreading the word through social media, please reach out, so I can create an action team. I used to be able to do it all myself, but there’s no WAY I can anymore with how big it’s become, and this year will be even bigger. Please note: I likely will reject any offers that are deemed unsuitable, because we’ll have more offers than we can handle, and thus discounts that aren’t sufficient enough might not end up on the offers for the day.
Auctions: Again, Brig Campbell has offered to head up the auctions this year, and I’m so very thankful to him for offering, as he did a great job last year, and I can’t service that part of the day myself. If your winery/retailer wishes to include an item or items for the auction, please contact Brig directly. As you see above, there’s no cost to participate as a retailer/winery, so the auctions are the way WB gets financial support for the event (and for the year, frankly).
Offers and how they will be organized/released: This one has me a bit flummoxed as there are so many offers now that those who end up at the end of the day often feel they lose out on the revenue, so I’m tossing around an idea that seems to make the most sense, and welcome your thoughts on it. One of the great benefits of this event is being introduced to new wineries and retailers, however, to properly order the massive number of deals, the idea I’m considering is to organize them based on community participation. Offers will be organized based on a combination of join date (when the individual doing the posting joined WB as a member) AND participation (number of posts). This rewards those who have been an active and valuable part of the community, BUT it does potentially disadvantage those who are the new-to-WB crew, so I might have to figure out a way to order it as indicated above, with a sort of lottery for newbies, so there’s a small number of newbies interspersed within the master order. Your thoughts on this, or ideas on other ways to organize it, would be welcomed.
A few FAQs: The event will be here, on Wine Berserkers, and like before, each winery/retailer will have his/her/their own method for purchase, as we have no e-commerce here. Subscribers will get a Preview Day, as they did the last two years, and will be able to purchase items posted by BerserkerBusiness members shown on Preview Day, one day before the event. (one of the benefits of being a WB Subscriber) The event will start when I wake up, basically, and will go until probably 7pm Pacific, 10pm Eastern.
Now, enjoy Europe singing Final Countdown through BerserkerDay!!!