Yes, it’s time to start thinking about BerserkerDay 15!
This year it will NOT be on January 27th - for the first time - it will be the Friday BEFORE our ‘anniversary date’, January 26th (which, obviously, means Preview/Early Purchase will be January 25th, Thursday). The reasons are based on a mountain of data, clearly showing the traffic dips significantly each Saturday and Sunday (obviously people have no problem participating while on the clock at work!) so I’m moving it to the nearest workday to the actual anniversary.
I’ve already started a thread in Monopole Crü looking for Newbie Tasters - doing groups this time, when possible, so we have more of a variety in tasting reviews, getting a consensus that more accurately will serve the larger buying public.
We have a pile of Newbies who want to participate, as always, and I will be in contact with them soon about sending those samples. Likely I’ll only be able to include 10 or so, perhaps less.
For the first time, we’ll be vetting repeating sellers, with a committee of Berserkers. Given the scope of this event, we need to be sure the sellers are suitable for BD15, and the selection criteria will vary - from product popularity to community involvement to creative listings to BerserkerDay participation excellence to region or product being sold. Being selective will deliver the best possible product and control the quantity of sellers, as we’ve finally reached ‘too many’ last year.
Elin McCoy of Bloomberg is going to feature BerserkerDay in her January Top Shelf Newsletter as well, so we’ll, as always, welcome a bunch of new BerserkerDay buyers from that
This thread will NOT serve as the Master Thread I always post, that will come later, but it’s good to start the chatter now.