Yes we do!! Which means more rules to break !
Keep berserkerday weird!!!
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Y’know … when we’ve surveyed in the past, the votes have been strongly for not being another standardized wine sale — and historically and this year it’s often been the most “creative” offer posts that have some of the highest traffic and sales.
When we work with “newbies” we do encourage a summary of offer up top, clear shipping info including states not shipped to, options for a small purchase to test out a new winery, and including ABV in the listing since it’s often left out and always asked for.
Sellers are normally working on small margins and do their best on price and shipping charges – and I know I encouraged the newbies I worked with to look at the thread about shipping costs so they had a sense of what Berserkers were looking for (though there was not clear consensus in that thread what that is)
I also encourage newbies to scan the previous year’s sales posts and comments to get a taste of what worked and what the conversation looks like.
Some sellers are most comfortable with a concise, just the facts approach while others are way more expressive.
To me, what sets BerserkerDay apart is the wonderful range of stories and offers and great discussions between winemaker and buyer – and I sure love the results.
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I just went through some of the Newbie posts, and the ones that didn’t seem to get much traction seemed to have similar attributes.
- Just not good enough for a deal.
So if you are selling wine at $40/bottle, and there is no real track record here or CT apart from the tasting group, its going to be a steep hill to climb.
Some Newbies did a good job on trying to gain traction with being involved and so on, but if you have 7 posts in a row with no community participation, you should think whats the reason when the offer posted at the same time has 200 community posts.
- Deal is too confusing or too many deals.
If it takes me 15 minutes to obfuscate what you are selling, I likely wont be buying.
- Too exotic offer (combine with 1.)
If you sell a grape I’ve never heard of, or vinified with an unheard method, and you are new, dont try to sell it for $40. Sell it for $5 and get me hooked, I will buy again at $40. But I am not going to take a risk at a price I can buy a classified growth bdx or a well established producer.
The ones buying blind are a minority. Getting people in and involved is a cost of doing business.
- Find a hook.
A raffle is a bit tired. Buy more save more, extra magnums for higher spends, do something to blow it up. Do something unique and make it obvious on the offer. The offers come in batches, you are in fierce competition. People spend 10 seconds deciding if they will read more. Use that 10 seconds wisely.
Thats all I got for now.
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Spot on!! 
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super valuable, bookmarked, thank you (needed the feedback from the buyers…)
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Honestly, what made it much easier for me to buy and plan was joining Grand Cru Cru. You get to see ALL the offers, and buy early from a good number of them. I do most of my purchasing on Preview day and my stress level went all the way down. You also get to read and research all the BD only offers so you can make a list of those that you’re interested in. I’ve been buying most of my wines here since 2013, so I’m not a newbie, but I do recommend to friends offers they might like.
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Final numbers in - records set across the board, wow!!!
Yup, we killed it. Insane in this horrible wine market, truly - something to be proud of.
Reposting the ‘attendance’ numbers from above:
Preview Day really killed this year, in particular.
ATTENDANCE NUMBERS:
Using the software metrics which has a built in data system, and since we used it last year, we again broke records, yup!!
(Consolidated pageviews)
PREVIEW DAY
2023 - 275k
2024 - 359k
BERSERKERDAY
2023 - 542k
2024 - 525k
TOTAL
2023 - 817k
2024 - 884k
(note the site server is in Europe so the day ‘ends’ at 4pm PST/7pm EST on all the data, and it was the same last year, so apples to apples)
WHAT ABOUT SALES NUMBERS??
Many of you know the magic $2million number I’ve been aiming for (wow, how far we’ve come from the early BerserkerDays to even CONSIDER that), last two years we got within a hair’s breadth of it:
Yeah, you know what’s coming…biggest ever, once again…
$2,194,522.68
WOWOWOWOW!
I’m so proud of these numbers, I will personally deliver more cowbell to them, with this gif of me dressed as imaginary musical legend Gene Frankel of Blue Oyster Cult
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Does those numbers include purchases prior to it being “ok” to buy ? Meaning purchases made on Preview Day that technically weren’t authorized?
Your dollar awaits you, @brigcampbell
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All the lights aren’t blinking, Clark!!!
It wasn’t me !!!lol
That is awesome - and does that mean those 3 will not be invited back next year?
Cheers
Great stuff. Worth another round of applause to Todd and the whole crew that put together such a great event to spotlight great producers. 
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I def would appreciate this - it would help me, as a new berserker, to not end up in information overload.
Preview day:
Previews (GC/MC)
Early purchase (GC/MC)
Newbie preview (err’y’body?)
BD: as per usual
I also agree that the actual deal needs to be stated more explicitly. Sabelli-Frisch and Flannery were good examples of that.
Yes!
And my guess of $2.2M…
Crazy good for everyone
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How about we focus on the positive, the incredible results, rather than negativity?
We achieved the goal, and surpassed it, in a rather sickly market/economy. That’s spectacular.
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Awesome work, Todd!!!
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No celebratory Meoimi; only the good stuff after a $2.2M spending spree. Great work to the team who put this together, the vendors and the crazy berserkers who may have a lot of explaining to do when boxes show up any day now. 
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My boxes have had now 4 attempts (two each with UPS and FedEx) - I can be home all day but they only seem to come the 90 minutes per day I’m not actually here. Fortunately the weather is cool so they are safe