BerserkerDay 14 Master Thread/FAQ - our 14th Event! Jan 27, 2023

It’s our 14th Anniversary of the founding of Wine Berserkers on this domain, and that means it’s time for our 14th BerserkerDay! As always, hoping to make it the biggest and best ever, and each year it actually HAS been, so let’s keep the perfect streak going!

Last year’s BerserkerDay is posted here - BerserkerDay 13 (TODAY! OFFERS POSTING IN HERE) - - WineBerserkers - giving you a ‘preview’ of all the offers that made the record day of sales what it was. We almost cracked $2million in sales, and I’m quite certain we’ll surpass that this year.

Starting this thread, as I always do, for ongoing info and discussions about the event, and giving everyone time to prepare for the MADNESS THAT IS BERSERKERDAY!!!

This will be the principal thread for all discussions related to BerserkerDay 14 #BD14 - a buying extravaganza unrivaled in any other wine community, anywhere. One day (two, if including the Grand Cru Crü Advance Purchase Day) where over $1.8million in wine and wine-related goods are sold to eager wine lovers throughout this community. (ANOTHER new record set last year!) Plenty of unique, fun new features this year, thanks to the feedback received from our BerserkerDay Council in the hard work they put in with surveying buyers and sellers during last year’s massive record-breaking event. There’s a fun new event shown below, so read on…

First of all, BerserkerDay (full history posted below) is a celebration of the founding of this amazing and vibrant community of wine lovers around the world, and it started on the first anniversary of our founding, 14 years ago. The idea is to have a day-long celebration by introducing wine and wine-related products to the community at large, at deals that you CANNOT find elsewhere, primarily because those making the offer are so small that they don’t have ‘sales’. It’s a fantastic way to introduce yourself to some new small wineries, in particular, and I can attest - as can thousands of others who have bought on BerserkerDay - that I’ve found some of my favorite producers this way.

How does BerserkerDay work?

Anybody - registered member or not - can view the BerserkerDay subforum (where you are now) and the offers that wineries, retailers, and other wine-related product sellers will have posted. It starts approximately 7:30 am PST on January 27th, and each offer will have its own thread. I will be posting them in chunks of approximately 10, in intervals of approximately 30 minutes. Threads from prior launch groups will NOT bump to the top of the forum when replies are made, preserving the current launch group’s space ‘in line’, pegging that launch group at the top. One exception: the Sponsors of BerserkerDay (back by popular demand, as those who were Sponsors last year want very much to do it again!) will have their listings pegged at the top of the BerserkerDay forum during their ‘power hour’ (more info below).

Discussion - as always - is HIGHLY encouraged. That’s part of the fun! Share this event with your friends, on your social media accounts! Our Twitter handle is @WineBerserkers for those that tweet, and the more you share, the more fun we ALL have here!! I want to see some tagging on Facebook and Twitter, folks!
(Offers are made by the wineries, businesses, retailers, etc, and each offer has its own specific order parameters, which will be outlined in the offer itself. Wine Berserkers does not take any orders, has no e-commerce capabilities, nor licenses to sell wine, so each offer posted will have the directions on how to order)

Categories, specific to BD14: Last year we had just two categories - Newbies and Sponsors - and we’ll repeat the same this year, as it worked beautifully. This year we’re guiding a small selection of Newbies through the process so they won’t be overwhelmed (hopefully), and I will guide them early on.

Sponsors - We will again have Sponsors, sellers who are pinned for one-hour slots, at various times of their selection. You’ll see them here in the BD14 forum, it’s just they will be pinned for one hour slots versus 30 minute slots. All Sponsors this year will launch at the first time slot as well, 7:30 am. Some will remain for the hour (if that is their assigned slot) and others will move out of their slot after 30 minutes, re-pinned during their assigned Sponsor slot time.

Preview Day/Early Purchase Offers

On January 26th, Thursday, Grand Cru Crü and Monopole Crü members will have access to the Pre-Launch forum to see ALL the offers, and plan their buying strategies. NO PURCHASES CAN BE MADE FROM THAT FORUM, and violators stand to lose the ability to participate in future BerserkerDays. There are, however, ‘Early Purchase Offers’, wherein BerserkerBusiness members, in a separate forum, can sell their offer on the same day as Preview Day, Jan 26th. Only Grand Cru Crü members will have access to Preview Day and Early Purchase Offers, everybody else (guests and registered members) will be eligible on Jan 27th. Both will be open around the same time. All Preview Forums listed herein close at 8pm Pacific for housekeeping.


Auctions will commence around 2/3pm, finishing in at 8pm Pacific. Save some money for auctions, as many of our participating wineries and businesses offer auction items to the community, as thanks for the benefits they get during BerserkerDay, since there is no cost to participate (there is no cost to participate because this maximizes the discounts offered to the community! Rather than take a percentage of sales, the auctions are the way to financially support the community, throughout the year, and are a lot more fun than taking a slice from the deals being offered!).


No, we’re not raffling a unicorn this year, but something close. This year, like last, instead of having JJ Buckley’s gift cards in auction, we’re going to do a mega-bottle (and I mean MEGA) that I procure from JJ Buckley that we raffle off. The 20 gift cards will be ‘first prizes’, and the Grand Prize (which will be very Grand, let me tell you!), and if we meet a certain ticket sales amount (and I have no doubt we won’t), a portion of all raffle proceeds will go toward a charity of my choice, so we can give back as well, and that way anyone who buy a raffle ticket will have something upon which they can claim they ‘won’ [cheers.gif] Best part, we’re going to do this LIVE - I will Livestream the event and post a link for all to watch their names (hopefully) be selected! Raffle posted here:



For those who do not know, BerserkerDay was named for the day it was founded at its current location on the web - January 27 - with the URL Each year, on the 27th, I invite wineries, retailers, and other peddlers of the wine industry to offer berserk deals on their wares. Each is posted throughout the day, in groups of about 10, in roughly 30-minute increments, spreading out the fun throughout the day, ending with an auction of even more fantastic items. This day of deals is a fantastic way for those ITB to give back to consumers, and also the reverse, as many, many new and exciting wineries/producers/wines are discovered by Berserkers on BerserkerDay, with purchases made, and discussions from those who might have experience with them. There is NO revenue sharing or cost to any participating winery or retailer, as to do that would raise the prices in the offers - this way, the maximum discount is given to all those who show up on this magical day. It’s also a way for me to give back to what makes Wine Berserkers what it is - the community! All the fantastic content on WB is from you, and here’s a way for me to setup a virtual party for everyone - current and future community members.

For those interested, here’s a thread on the original BerserkerDay, from 2010

History of Wine Berserkers: It’s a common question, so I like to list the history during BerserkerDay. The name ‘Berserkers’ actually comes from Mark Squires (the image below shows when/how the original group of 15 or so was named by him), before the word that bore our community became a banned word on that website and forum. Our growth has never stopped over the past 14 years (there was half a year on another domain name as well) and the community peaked over 30,000 members, until I purged the membership of ‘dead weight’ (those who haven’t posted or logged on in a while) when moving to the new system and interface you see here.

This year, be sure to tell your friends, as I’m opening the BerserkerDay 14 forum up to anyone who wants to see it - you DON’T HAVE to be registered (unless you have an order that requires you to PM the winery, in that case, you better register!) to see the deals. We’ll have a Twitter hashtag of #berserkerday and #BD14 and hope that you can post your favorite threads on Facebook as well on the 27th. PLEASE help point it out to me, so I can see when folks are sharing. My Twitter handle is @toddfrench, so please tag me, and on Facebook, I’m easy to find.

Our PR campaign worked well for BD10, so if you didn’t have a chance to see some of the pieces that featured BerserkerDay, check these out: (and please reach out if you have PR expertise, as we really want more wine lovers to know about this amazing event)

Forbes: Where To Find The Best Wine Deals: BerserkerDay January 27
Orange Coast Magazine: Todd French Celebrates 10 Years of Wine Berserkers, World’s Largest Online Wine Community

Facebook shareable event link HERE



Berserker Nation, Let’s Ride!



I love the smell of napalmed credit cards on BerserkerDay morning


Oh boy, just started amassing the sellers list, already at 93!

(scratch that, 94!)


One of the best wine days of the year - can’t wait!!


Todd, can you create a global invite that users could forward to friends and family?

The invite could direct them right to a “what is berserkerday and how to participate”

Give a prize for the berserker with the most invites. They can paint your fence. :sunglasses:


The countdown begins!


Great idea, but the problem is our ‘real names’ policy…plus you don’t need access to the site to get on BerserkerDay, just go to the link, as it’s viewable to the public. Love the feature, just can’t do it as our Chief Registration Officer (@Sherr1_Shap1r0 ) would not be able to review all the (likely) usernames that don’t comply…


Might as well order a new credit card right now. And sell the house.


First time participating, can’t wait. Already preparing for my wife to be a little upset with me :joy:


how can she be upset if she doesn’t know?


We’re at 100 sellers thus far, and there will be quite a few more ‘last minute’ sellers, as there always is - it’s going to take some creativity and flash (as well as deals) to stand out this year!


Do you announce the list of participants the day off?


Nope - Grand Cru Cru and Monopole Cru get to see a ‘preview’ the day before, so they know all the participants. Day of you wait and see who is participating based on launch.

I’ll update the OP with all the info as prior years


Create a shareable Facebook event


I do every year, will create it when I have the BD14 forum more up and running


Excited! If anyone wants a new Alaska Airlines BoA card, hit me up. :slight_smile:


…and I promised myself that I would never go offsite… :man_facepalming:


Hey Adam, will you be shipping to Louisiana this year?