OK, you got me intrigued now. Do tell just who does 400ppm? Names, please. At least one.
And also, ever checked how many wines these days actually exceed 40ppm? This has been covered ad nauseam for years now, most of the market is below 40ppm for a very, very long time (IIRC, “organic” wine rule is at or below 40ppm, so have no idea what the 50ppm for “natural” means in reality when it exceeds the norm for almost all “UNnatural”). If yours is “natural”, then by extension others are UNnatural, right? Nice and subtle marketing gimmick that seems to escape most. How many consumers even know what the S02 norms are these days and simply buy into outrageous claims nat winemakers make on their say so? I have nothing against “marketing” and self-promotion, as long as it is not at the expense of making unfounded claims against “others”, making outrageous claims that have no basis in reality is just not going to win you much in the end. Most wineries bottle in mid 30s free SO2, some even less, do you even know that?
Promote YOUR wines and what YOU put in the bottle, on their own merit, and ABSTAIN from pointing fingers at others while making wild claims. That’s your best marketing approach at successful sales. Marketing 101.
I always wonder just where does fruit for nat wines come from? Is it some stand-alone vineyard in a middle of nowhere where other nearby vineyards do not spray, and no soil transmission takes place? How do you know your wines are not affected by nearby chem use, if its actually in use next door, or even adjoining block? Do you guys actually test your wines prior to bottling before making claims in regard to chem exclusion? Or simply bottle and sell via “because I say so”? People you pan usually test everything they make, at least ready to bottle/blended lot by lot as a normal pre-bottling routine and pre-caution. Seems someone should buy a bunch of nat wines and run panels. And in your own estimate, what are the odds that claims made by nat winemakers do not reflect reality? How many would fail and show above zero amounts of chems when run through a panel? Just curious.
I am absolutely fine with the idea of making wine according to “traditions”, to each his/her own. I also hope that you actually make wine onsite (at the vineyard), and do not use ANY modern conveniences. You know, trucking fruit to a winery miles away. Forklifts. Tanks. Press. Using electricity at the winery. HOT WATER, for cleanliness. How about those water lines and water hoses that didn’t really exist 6,000 years ago. They didn’t have bottles 6,000 years ago as well, why do you guys use bottles to sell your juice? CORKS? LABELS? Foils? I am willing to bet fruit you buy comes from a vineyard that has irrigation built-in, did that also exist 6,000 years ago? Wait, just how do you deliver wine to accounts/customers? Do tell. I am sorry, but had I owned a wine shop and someone walked in to sell me “6,000 year old tradition wine”, the first thing I’d be doing would be walking out the door to check for the horse cart that brought you to my doorstep. Provided horse carts even existed 6,000 years ago to begin with (I study ancient history, but I’ll cut some slack here). Maybe I am a traditionalist, after all.
So, where does one draw the line on “6,000 year old tradition”? Where does “tradition” stop and “its OK to do this” begin? Except for the sales pitch, of course.
I do not begrudge anyone making nat wines, your decision and your life, but I seriously take offense when modern CLEAN and SAFE winemaking is derided by the lot and used as promotional material. Make it, sell it, no issue. Absolutely none. Just do not make statements at the expense of others to promote your own wine when your statements are borderline defamatory. PLEASE.
And, yes, I still want to know who does 400ppm. Seriously. Talk is cheap.