AVENAY-VAL-D’OR, France — Champagne means celebration. But for France’s Champagne region, 2020 brought little to celebrate.
In ordinary times, the region in France’s east, a global center of sparkling wine production and home to the only winemakers allowed to claim the Champagne name in some jurisdictions, would usher in the new year with lavish banquets in centuries-old castles or palaces, its sparkling treasure flowing freely. But after a year of dismal sales and drastic restrictions amid the coronavirus pandemic, that seems like a distant memory.
The town of Épernay’s stately Champagne Avenue — an Embassy Row of sorts for the world of champagne — was almost entirely empty this week. Champagne-themed key chains, basketball hats and lighters sat unsold in dark shop fronts.
Americans usually consume millions of glasses of champagne on New Year’s Eve. This year, however, the more than 15,000 producers here are set for disappointment. They have already seen sales plummet by more than 20 percent, the worst decline since World War II.
Im wondering when this will apply downward pressure to prices - there could be some interesing price points coming up. It helps that 2008 was an unrepeated vintage (as far as I’m aware in the mean time), so it wont be directly compared from a price perspective
The problem is that I won’t be in a position to open anything really good until covid is over. Arnold can’t drink Champagne, it doesn’t transfer well to 3 oz glass bottles, and I don’t like opening an entire bottle for myself.
I think this is the third of these types of articles that have been discussed here; this is an issue that’s going to affect mass market bottles, not the stuff the board discusses. My purchases of Marguet, Collin and Taittinger weren’t significantly cheaper this year, lol.
I have LOTS of half bottles for this very reason. My wife generally doesn’t drink even a glass during the week. I don’t either, but when I feel the urge, the halves come in super handy
In the UK prices are down considerably. I have been picking up Laurent Perrier for £27 Rather than £40. Pleased to say I have been doing my bit to drain the surplus over Christmas.
If that’s. excited you wait till the sales hit with the merchants in Jan. I picked up. 12 bottles of Pol Roger 20% off in November.
It is worth differentiating between the release prices to the wholesale market vs retailers clearing out their stock; Tesco lowering their prices 30% on champagne isnt a reflection of the wider market (yet)