It is still common in Switzerland to have some wines bottled in 0.7l bottles, both white and red wines.
1 Like
So the wine industry’s answer to not being able to sell 750 ml bottles of wine is to try 700 ml
Lol
(Understand this is not the actual cognoscenti strategy)
Also 72cl.
1 Like
In conclusion it seems the OP was just instigating a thread! 
Merry Christmas everyone! 
1 Like
I would like to see more wines in 500 ml bottles. A good size for two at lunch and one thirsty person in the evening and with dinner.
1 Like
americans really believe the memes about EU only innovating in regulations 
2 Likes
I think OP was more concerned about shrinkflation, which is as American as apple pie.
And highly uninformed which is just as American.
4 Likes
14.5 and 10.5 oz. Not sure if they’ll continue to produce both sizes going forward. I could easily see boxed wine getting creative on sizing, pretty easy to change on the fly.
Shrinkflation is everywhere. We’ve seen it happening over here in Europe for quite some time as well.
However, they really can’t do it with wine or other produce in the EU that uses standardized package sizes (except for bag-in-boxes - I think the standardized sizes apply only to bottle format).
1 Like
And apple pie originated in England! 
But yes, is certainly everywhere. I feel like one of the most oft cited examples is Toblerone. (Owned by a good old American conglomerate though!)
1 Like
need more 1ltr bottles of wine
Wasn’t it the Netherlands?
I think it was more or less brought to the US around the same time by both the English and Dutch.
So weak. Go for 1000 or fuhgeddabboudit.
1 Like
Two different products though if I read the labels correctly.
Isn’t the tin on the left 38% more water than the tin on the right, thus allowing them to market the product as 33% less sodium?? 
I was buying wine before UK joined the EEC. Most wine was in 75cl bottles, though these were labelled as 73cl for the UK because under UK’s Weights & Measures laws it was illegal to sell less than stated on the label.
There was - as Scott said - shrinkflation as some moved to 70cl bottles (labelled as 68cl) which seemed to be cheaper, especially when the bottles were made as tall as 75cl bottles. Next would have been 65cl, but UK joined EEC and standardised on 75cl bottles. (and were labelled as 75cl as European law said amount on label must be an average.)
I seem to recall 75cl wine bottles are an international agreement. The countries outside the EU to which I’ve been all use 75cl bottles.
I wish all countries had standardised measures of wine. In the UK measure of wine may be sold in 125ml, 175ml or 250ml, but a glass in other countries can be whatever the facility thinks is a glass of wine
3 Likes
I would guess not as much with wine as groceries but when a producer of mayonnaise for example reduces the industry standard jar size from 32 oz to 30 oz those producers who remain at the 32 ounce size are only putting themselves at a disadvantage even when they clearly state their product is still 32 oz on the label.
People just can’t be bothered with incremental size reductions. The only thing they see is the price.
This only paves the way for another size reduction.
Japanese whisky, bottled for the Japanese market, also regularly comes in 700ml bottles. Given the cost, the 50ml difference is not insignificant.